Question 1

E-commerce refers simply to the use of the Internet and the Web to transact business.

Accepted Answer

A) True 
 B)False

Question 2

Transaction brokers

Accepted Answer

A)  generate revenue from advertising or from directing buyers to sellers.
B)  save users money and time by processing online sales transactions.
C)  provide a digital environment where buyers and sellers can establish prices for products.
D)  sell physical products directly to consumers or individual businesses.
E)  provide online meeting places where people with similar interests can communicate.F) A) and E)
G) A) and B)

Question 3

Digital goods are goods that are

Accepted Answer

A)  produced digitally.
B)  sold over digital networks.
C)  delivered digitally.
D)  used with digital equipment.
E)  created with software.F) A) and E)
G) B) and E)

Question 4

________ uses the community provider Internet business model.

Accepted Answer

A)  iTunes
B)  Yahoo
C)  eBay
D)  Google
E)  TwitterF) None of the above
G) A) and B)

Question 5

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Accepted Answer

A)  community provider
B)  service provider
C)  market creator
D)  transaction broker
E)  portalF) B) and D)
G) A) and B)

Question 6

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Accepted Answer

A)  Internet technology standards
B)  common spoken and written languages
C)  universal measuring standards
D)  universal advertising and media format standards
E)  EDI standardsF) All of the above
G) D) and E)

Question 7

Web site tracking software can log the path a customer took through the Web site,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

Accepted Answer

Student answers will vary,but should inc...

Question 8

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following best illustrates the sales revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)  Flickr provides basic services for free,but charges a premium for advanced services.
D)  Apple accepts micropayments for single music track downloads.
E)  Netflix charges customers a monthly fee for access to its library of movies.F) C) and E)
G) D) and E)

Question 10

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Accepted Answer

A)  subscription
B)  mobile payment
C)  transaction fee
D)  micropayment
E)  affiliate revenueF) A) and D)
G) A) and E)

Question 11

Advertising networks track a user's behavior at thousands of Web sites.

Accepted Answer

A) True 
 B)False

Question 12

All of the following are activities related to establishing a Web presence except for

Accepted Answer

A)  search.
B)  affiliates.
C)  apps.
D)  newsletters.
E)  display.F) A) and E)
G) A) and B)

Question 13

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Accepted Answer

A)  prediction markets.
B)  behavioral targeting.
C)  long-tail marketing.
D)  social shopping.
E)  crowdsourcing.F) C) and E)
G) A) and B)

Question 14

Which of the following best illustrates the affiliate revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)  Flickr provides basic services for free,but charges a premium for advanced services.
D)  Apple accepts micropayments for single music track downloads.
E)  Netflix charges customers a monthly fee for access to its library of movies.F) B) and D)
G) B) and C)

Question 15

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Accepted Answer

Location-based services are services tha...

Question 16

What event marked the beginning of e-commerce?

Accepted Answer

A)  The first product sold online.
B)  The first domain name registered.
C)  The first e-mail sent.
D)  The first paid advertisements placed on a Web site.
E)  The first product advertised online.F) B) and C)
G) B) and D)

Question 17

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary.A sample answe...

Question 18

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 19

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 20

________ describes the concept that a large group of people is better at making good decisions than a single person.

Accepted Answer

A)  The wisdom of crowds
B)  Outsourcing
C)  Crowdsourcing
D)  Social graphing
E)  Social searchF) B) and C)
G) D) and E)

Exam 10: E-Commerce: Digital Markets, Digital Goods

Advertising networks track a user's behavior at thousands of Web sites.

Correct Answer
verified

E-commerce refers simply to the use of the Internet and the Web to transact business.

Correct Answer
verified

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Correct Answer
verified

________ describes the concept that a large group of people is better at making good decisions than a single person.

Correct Answer
verified

All of the following are activities related to establishing a Web presence except for

Correct Answer
verified

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Correct Answer
verified

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Correct Answer
verified

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Correct Answer
verified

Which of the following best illustrates the affiliate revenue model?

Correct Answer
verified

Transaction brokers

Correct Answer
verified

Correct Answer
verified
Student answers will vary,but should inc...
View Answer

What event marked the beginning of e-commerce?

Correct Answer
verified

Which of the following best illustrates the sales revenue model?

Correct Answer
verified

Digital goods are goods that are

Correct Answer
verified

Indirect goods are not involved firsthand in the production process.

Correct Answer
verified

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Correct Answer
verified

________ uses the community provider Internet business model.

Correct Answer
verified

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Correct Answer
verified
Student answers will vary.A sample answe...
View Answer

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Correct Answer
verified
Location-based services are services tha...
View Answer

Disintermediation provides major benefits to the distributor.

Correct Answer
verified

Exam 10: E-Commerce: Digital Markets, Digital Goods

Advertising networks track a user's behavior at thousands of Web sites.

Correct AnswerverifiedShow Answer

E-commerce refers simply to the use of the Internet and the Web to transact business.

Correct AnswerverifiedShow Answer

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Correct AnswerverifiedShow Answer

________ describes the concept that a large group of people is better at making good decisions than a single person.

Correct AnswerverifiedShow Answer

All of the following are activities related to establishing a Web presence except for

Correct AnswerverifiedShow Answer

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Correct AnswerverifiedShow Answer

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Correct AnswerverifiedShow Answer

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Correct AnswerverifiedShow Answer

Which of the following best illustrates the affiliate revenue model?

Correct AnswerverifiedShow Answer

Transaction brokers

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent answers will vary,but should inc...View AnswerShow Answer

What event marked the beginning of e-commerce?

Correct AnswerverifiedShow Answer

Which of the following best illustrates the sales revenue model?

Correct AnswerverifiedShow Answer

Digital goods are goods that are

Correct AnswerverifiedShow Answer

Indirect goods are not involved firsthand in the production process.

Correct AnswerverifiedShow Answer

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Correct AnswerverifiedShow Answer

________ uses the community provider Internet business model.

Correct AnswerverifiedShow Answer

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Correct AnswerverifiedLocation-based services are services tha...View AnswerShow Answer

Disintermediation provides major benefits to the distributor.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers will vary,but should inc...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers will vary.A sample answe...
View Answer

Correct Answer
verified
Location-based services are services tha...
View Answer

Correct Answer
verified