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Suppose the point of tangency that characterizes long-run equilibrium for a monopolistically competitive firm occurs at Q1 units of output.This level of output,Q1,


A) exceeds the level of output at which marginal revenue equals marginal cost.
B) exceeds the level of output at which marginal cost equals average total cost.
C) falls short of the level of output at which price equals marginal cost.
D) exceeds the firm's efficient scale of output.

E) B) and C)
F) All of the above

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The "competition" in monopolistically competitive markets is most likely a result of having many sellers in the market.

A) True
B) False

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Figure 16-3 Figure 16-3   -Refer to Figure 16-3.If this firm minimized cost,how much output will it produce? -Refer to Figure 16-3.If this firm minimized cost,how much output will it produce?

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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?


A) average revenue exceeds marginal revenue
B) marginal revenue exceeds average revenue
C) average revenue is equal to marginal revenue
D) revenue is always maximized along with profit

E) B) and C)
F) C) and D)

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Which of the following statements regarding brand names in advertising is not correct?


A) Brand names provide consumers with information about quality when quality cannot be easily judged in advance of purchase.
B) Brand names give firms an incentive to maintain high quality to maintain the reputation of the firm.
C) Brand names allow firms to produce and sell inferior products in the long run since people will continue to purchase the brand-name product.
D) Brand names can cause consumers to perceive differences in products that do not actually exist.

E) A) and B)
F) None of the above

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Product differentiation in monopolistically competitive markets ensures that,for profit-maximizing firms,


A) marginal revenue will equal average total cost.
B) price will exceed marginal cost.
C) marginal cost will exceed average revenue.
D) average variable cost will be declining.

E) C) and D)
F) All of the above

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Among the following situations,which one is least likely to apply to a monopolistically competitive firm?


A) profit is positive in the short run
B) total cost exceeds total revenue in the short run
C) profit is positive in the long run
D) total revenue equals total cost in the long run

E) B) and D)
F) A) and D)

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Figure 16-3 Figure 16-3   -Refer to Figure 16-3.What is the efficient scale of production? A)  This firm cannot produce efficiently. B)  12 units C)  22 units D)  28 units -Refer to Figure 16-3.What is the efficient scale of production?


A) This firm cannot produce efficiently.
B) 12 units
C) 22 units
D) 28 units

E) C) and D)
F) A) and C)

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Table 16-4 This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm. Table 16-4 This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm.    -Refer to Table 16-4.What is this firm's profit maximizing level of output? A)  0 units of output B)  1 unit of output C)  2 units of output D)  3 units of output -Refer to Table 16-4.What is this firm's profit maximizing level of output?


A) 0 units of output
B) 1 unit of output
C) 2 units of output
D) 3 units of output

E) C) and D)
F) A) and C)

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The primary claim of defenders of advertising is that it


A) conveys information about firm profitability.
B) is psychological rather than informational.
C) enhances the information available to consumers.
D) reduces the elasticity of demand for a firm's product.

E) A) and B)
F) A) and D)

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Of the following market structures,which are considered imperfectly competitive? I. Perfect competition II) Monopoly III) Monopolistic competition IV) Oligopoly


A) III only
B) II and III
C) III and IV
D) II,III,and IV

E) None of the above
F) A) and B)

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When a firm operates with excess capacity,


A) additional production would lower the average total cost.
B) additional production would increase the average total cost.
C) it must be a perfectly competitive firm.
D) it must be a monopolistically competitive firm.

E) B) and D)
F) C) and D)

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Professional organizations and producer groups have an incentive to


A) restrict advertising in order to enhance competition on the basis of price.
B) restrict advertising in order to reduce competition on the basis of price.
C) encourage advertising in order to reduce competition on the basis of price.
D) encourage advertising in order to enhance competition on the basis of price.

E) B) and C)
F) C) and D)

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4.Which of the panels depicts a firm in a monopolistically competitive market earning positive economic profits? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-4.Which of the panels depicts a firm in a monopolistically competitive market earning positive economic profits?


A) panel a
B) panel b
C) panel c
D) panel d

E) C) and D)
F) A) and C)

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Figure 16-3 Figure 16-3   -Refer to Figure 16-3.The firm in this figure is monopolistically competitive.It illustrates A)  the shut-down case. B)  a long-run economic profit. C)  a short-run economic profit. D)  a short-run loss. -Refer to Figure 16-3.The firm in this figure is monopolistically competitive.It illustrates


A) the shut-down case.
B) a long-run economic profit.
C) a short-run economic profit.
D) a short-run loss.

E) A) and B)
F) A) and C)

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If we observe a great deal of advertising of dog food,we can infer that


A) consumers spend very little of their disposable income on dog food.
B) dog food is cheap to produce.
C) dog food is a highly-differentiated product.
D) firms who do not advertise earn higher profits than those who do.

E) B) and C)
F) All of the above

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Table 16-4 This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm. Table 16-4 This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm.    -Refer to Table 16-4.If the government forces this firm to produce at its efficient output level,how much profit will this firm earn? A)  a $4 loss B)  a $6 loss C)  a $6 profit D)  a $12 profit -Refer to Table 16-4.If the government forces this firm to produce at its efficient output level,how much profit will this firm earn?


A) a $4 loss
B) a $6 loss
C) a $6 profit
D) a $12 profit

E) C) and D)
F) A) and D)

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Suppose that monopolistically competitive firms in a certain market are earning positive profits.In the transition from this initial situation to a long-run equilibrium,


A) the number of firms in the market decreases.
B) each existing firm experiences a decrease in demand for its product.
C) each existing firm experiences a rightward shift of its marginal revenue curve.
D) each existing firm experiences an upward shift in its average total cost curve.

E) B) and C)
F) All of the above

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In which of the following market structures does free entry and exit play an important role in the long-run equilibrium outcome? (i) Perfect competition (ii) Monopolistic competition (iii) Monopoly


A) (i) only
B) (i) and (ii) only
C) (ii) and (iii) only
D) (i) , (ii) ,and (iii)

E) C) and D)
F) A) and B)

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When a new firm enters a monopolistically competitive market,the individual demand curves faced by all existing firms in that market will


A) shift to the left.
B) shift to the right.
C) shift in a direction that is unpredictable without further information.
D) remain unchanged.It is the supply curve that will shift.

E) C) and D)
F) B) and D)

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