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Which of the following media enables firms to quickly change their advertising message?


A) Yellow Pages
B) Magazines
C) Newspapers
D) Television

E) A) and C)
F) B) and D)

Correct Answer

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Future promotional efforts will likely be:


A) custom-designed to reach smaller audiences.
B) targeted at larger audiences.
C) less interactive and more persuasive.
D) similar to promotional efforts today.

E) All of the above
F) A) and D)

Correct Answer

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Effective use of public relations includes an evaluation of public attitudes and the execution of a program to earn public acceptance.

A) True
B) False

Correct Answer

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A _________ is an endorsement from a customer praising a firm's product.


A) testimonial
B) news release
C) swag document
D) virtual endorsement

E) B) and C)
F) A) and D)

Correct Answer

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