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Exam 16: Using Effective Promotions

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Question 81

True/False

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Bob is a salesperson for a firm that markets products in a B2B market.His wife,Sally,is a salesperson for a retail store selling top quality electronics goods.While Bob is likely to be successful using follow up after the sale,Sally should avoid this approach.

A) True
B) False

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Question 82

True/False

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Viral marketing describes everything from paying people to say positive things on the Internet to schemes where consumers get commissions for directing friends to specific websites.

A) True
B) False

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Question 83

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Compared to other promotional tools,publicity:

Effective selling involves helping others to satisfy their wants and needs.

Registration in Professor McNick's classes reaches maximum enrollment quickly.Students register immediately online just to insure their seat in her class.One student summed it up,"Everyone's heard she is the best teacher on campus." Professor McNick's classes benefit from:

Push strategies target consumers with sales promotion and heavy discounting that are designed to create a strong demand for the product.

A firm's promotion mix refers to the combination of different promotional tools used to persuade consumers to participate in an exchange.

Evidence indicates that the best promotional strategy for firms operating globally is:

________ refers to the face-to-face presentation and promotion of goods and services.This also includes searching for prospects and providing follow-up services.

One problem with newspaper advertisements is that they have a short life span.

Mo's Movies markets DVD and Blu-Ray movies via the Internet.The company recently adopted a new program that offers their current customers free DVDs if they encourage their friends to visit Mo's Movies website.This promotional program represents:

Interactive promotion:

When Pepsi introduced its SoBe product line during spring break in Panama City,Florida and South Padre Island,Texas it gave out free samples and provided free rides on Pepsi trucks.Pepsi was practicing event marketing.

A recent study reveals that regardless of the product or target market,mobile media is not a promotion mix tool that works efficiently.

In evaluating the promotion mix,it's fair to say that large organizations are best reached through personal selling.

As a new salesperson for a textbook publisher,Kylie is creating a list of professors that decide what texts their schools use.She plans to email these schools to determine what texts they are currently using and if they plan to adopt a new text.Identifying those decision makers that are willing to consider one of her texts is called:

It is important to design promotional efforts specifically for individual countries since sometimes the brand is not appealing in the targeted country.For example,a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.

Public relations departments work closely with media,avoiding the time consuming effort of interacting with individual customers.

Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company.To generate interest for this new product,the company sent a free package of six cookies to selected homes along with a 50-cent coupon.Arizona Cookie's activities represent:

A blog is an online diary that looks like a Web page but is easier to create and update by posting text,photos,or links to another site.