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A monopolistically competitive market is characterized by barriers to entry.

A) True
B) False

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When firms in a monopolistically competitive market engage in price-related advertising,what do defenders of advertising argue


A) The quality of products sold in the market generally increases.
B) Customers are less likely to be informed about other characteristics of the product.
C) New firms are discouraged from entering the market.
D) Each firm has less market power.

E) A) and B)
F) A) and C)

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Which situation is least likely to apply to a monopolistically competitive firm


A) Profit is positive in the short run.
B) Total cost exceeds total revenue in the short run.
C) Profit is positive in the long run.
D) Total revenue equals total cost in the long run.

E) A) and D)
F) B) and C)

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When advertising is deceptive,what do critics claim happens


A) It increases competition in the market.
B) It makes buyers less sensitive to price differences among similar products.
C) It makes buyers more sensitive to price differences among similar products.
D) It lowers the quality of goods in the market.

E) A) and C)
F) C) and D)

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In a small college town,four microbreweries have opened in the past two years.Demonstrate the effect of these new market entrants on demand for incumbent firms (microbreweries) that already served this market.Assume that the local community now places a moratorium on new liquor licences for microbreweries.How will this moratorium affect the long-run profitability of incumbent firms?

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The arrival of a new entrant should be g...

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Which two curves are tangent to one another in a monopolistically competitive market with zero economic profit


A) demand and average variable cost
B) demand and average total cost
C) marginal revenue and average variable cost
D) marginal revenue and average total cost

E) All of the above
F) A) and C)

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What is a similarity between monopoly and monopolistic competition


A) In both market structures, strategic interactions among sellers are important.
B) In both market structures, there are relatively few sellers.
C) In both market structures, sellers are price makers rather than price takers.
D) In both market structures, product differentiation is important.

E) All of the above
F) C) and D)

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When we compare diagrams for firms in different market structures,what do we notice


A) For competitive firms and monopolistically competitive firms, the revenue curves are similar but the cost curves are quite different.
B) For competitive firms and monopolistically competitive firms, the cost curves are similar but the revenue curves are quite different.
C) For monopoly firms and monopolistically competitive firms, the revenue curves are similar but the cost curves are quite different.
D) For monopoly firms and monopolistically competitive firms, the cost curves are similar but the revenue curves are quite different.

E) A) and C)
F) B) and C)

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Critics of advertising that focuses on product characteristics argue that it leads to less elastic demand for products.

A) True
B) False

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According to critics of advertising,what might advertising do in in some markets


A) attract products of lower quality into the market
B) attract less-informed buyers into the market
C) increase elasticity of demand
D) decrease elasticity of demand

E) B) and C)
F) A) and B)

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There is general disagreement among economists about the role of advertising but there is widespread agreement about the role of brand names on market efficiency.

A) True
B) False

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Product differentiation in monopolistically competitive markets ensures that,for profit-maximizing firms,what will result


A) Marginal revenue will equal average total cost.
B) Price will exceed marginal cost.
C) Marginal cost will exceed average revenue.
D) Average variable cost will exceed average revenue.

E) B) and C)
F) A) and D)

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What does a monopolistically competitive firm do to maximize profit


A) It takes the price as given and it chooses its quantity, just as a competitive firm does.
B) It takes the price as given and chooses its quantity, just as a colluding oligopolist does.
C) It chooses its quantity and price, just as a competitive firm does.
D) It chooses its quantity and price, just as a monopoly does.

E) B) and D)
F) None of the above

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When a firm operates at the efficient scale,what explains the characteristic of the average-total-cost-curve


A) Its average revenue must be less than the minimum of average total cost.
B) Its average revenue must be equal to the minimum of average total cost.
C) The average-total-cost curve must be falling.
D) The average-total-cost curve must be rising.

E) A) and D)
F) B) and D)

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Table 16-2 A firm has the following cost structure: Table 16-2 A firm has the following cost structure:    -Refer to Table 16-2.If this firm is in a typical perfectly competitive market,when marginal revenue is $8 and price is $9,how many units of output will it likely produce in the long run A) 0 units of output B) 4 units of output C) 5 units of output D) 6 units of output -Refer to Table 16-2.If this firm is in a typical perfectly competitive market,when marginal revenue is $8 and price is $9,how many units of output will it likely produce in the long run


A) 0 units of output
B) 4 units of output
C) 5 units of output
D) 6 units of output

E) A) and C)
F) B) and C)

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Table 16-1 A monopolistically competitive firm faces the following demand curve for its product: Table 16-1 A monopolistically competitive firm faces the following demand curve for its product:    -Refer to Table 16-1.The firm has total fixed costs of $20 and a constant marginal cost of $5 per unit.What will the firm do A) It will produce 2 units; firms will exit the market in the long run. B) It will produce 4 units; firms will exit the market in the long run. C) It will produce 6 units; firms will exit the market in the long run. D) It will produce 8 units; firms will exit the market in the long run. -Refer to Table 16-1.The firm has total fixed costs of $20 and a constant marginal cost of $5 per unit.What will the firm do


A) It will produce 2 units; firms will exit the market in the long run.
B) It will produce 4 units; firms will exit the market in the long run.
C) It will produce 6 units; firms will exit the market in the long run.
D) It will produce 8 units; firms will exit the market in the long run.

E) B) and C)
F) All of the above

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A profit-maximizing firm in a monopolistically competitive market generally prices its product at some markup over marginal cost.

A) True
B) False

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For a profit-maximizing firm in a monopolistically competitive market,when price is equal to average total cost,price must lie above marginal cost.

A) True
B) False

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On an average night,80 percent of hotel rooms are occupied in large Canadian cities.What type of market is this kind of excess capacity indicative


A) monopoly
B) perfect competition
C) monopolistic competition
D) oligopoly

E) A) and D)
F) B) and D)

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Because a monopolistically competitive firm has some market power,in the long-run what does the price of its good exceed


A) its average revenue
B) its average total cost
C) its marginal cost
D) its profit per unit

E) A) and C)
F) None of the above

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