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A price markup over marginal cost is inconsistent with market attributes of free entry and zero profit.

A) True
B) False

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Excess capacity characterizes firms in monopolistically competitive markets,even in situations of long-run equilibrium.

A) True
B) False

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What can we say about the debate over the efficiency of markets in which products with brand names are sold


A) It is framed by the role of regulation in advertising.
B) It is likely to be resolved by reference to anecdotal evidence.
C) It hinges on whether consumers are rational when choosing between generic and brand name products.
D) It hinges on the effectiveness of advertising that identifies price differences.

E) A) and B)
F) None of the above

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Why does the product-variety externality associated with monopolistic competition arise in monopolistically competitive markets


A) Firms produce with excess capacity.
B) Firms try to differentiate their products.
C) Firms would like to produce homogeneous products, but the large number of firms prohibits it.
D) Firms can freely enter and exit the market.

E) A) and B)
F) C) and D)

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Scenario 16-3 A monopolistically competitive firm has the following cost structure: The firm faces the following demand curve: Scenario 16-3 A monopolistically competitive firm has the following cost structure: The firm faces the following demand curve:    -Refer to Scenario 16-3.To maximize profit (or minimize losses) ,how many units will the firm produce A) 2 units B) 3 units C) 4 units D) 5 units -Refer to Scenario 16-3.To maximize profit (or minimize losses) ,how many units will the firm produce


A) 2 units
B) 3 units
C) 4 units
D) 5 units

E) A) and C)
F) All of the above

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Firms that spend a large amount of money on advertising a particular product are likely to be providing consumers with which of the following


A) information about the availability of the product
B) information about product price
C) a signal of product quality
D) a good example of wasted resources

E) A) and D)
F) None of the above

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What would happen if regulators required firms in monopolistically competitive markets to set price equal to marginal cost


A) Firms would respond by lowering their costs.
B) Firms would require a subsidy to stay in business.
C) New firms entering the market would operate at the efficient scale.
D) The most efficient firms would not be affected.

E) C) and D)
F) B) and C)

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What is the primary claim of defenders of advertising


A) It conveys information about firm profitability.
B) It is psychological rather than informational.
C) It enhances the information available to consumers.
D) It reduces competition.

E) A) and C)
F) A) and B)

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Table 16-2 A firm has the following cost structure: Table 16-2 A firm has the following cost structure:    -Refer to Table 16-2.If this firm is in a typical monopolistically competitive market,when marginal revenue is $10 and price is $12,how many units of output will it likely produce in the short run A) less than 4 units of output B) 4 units of output C) 5 units of output D) more than 5 units of output -Refer to Table 16-2.If this firm is in a typical monopolistically competitive market,when marginal revenue is $10 and price is $12,how many units of output will it likely produce in the short run


A) less than 4 units of output
B) 4 units of output
C) 5 units of output
D) more than 5 units of output

E) All of the above
F) A) and C)

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When a firm operates at efficient scale,it is producing at the minimum point on its average-total-cost curve.

A) True
B) False

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Scenario 16-2 Consider the problem facing two firms in the fast-food restaurant market, Firm A and Firm B.Each company has just come up with an idea for a new fast-food menu item, which it would sell for $6.Assume that the marginal cost for each new menu item is a constant $2 and the only fixed cost is for advertising.Each company knows that if it spends $12 million on advertising, it will get 2 million consumers to try its new product.Firm A has done market research which suggests that its product does not have any staying power in the market.Even though it could get 2 million consumers to buy the product once, it is unlikely that they will continue to buy the product in the future.Firm B's market research suggests that its product is very good, and consumers who try the product will continue to be consumers over the ensuing year.On the basis of its market research, Firm B estimates that its initial 2 million customers will buy one unit of the product each month in the coming year, for a total of 24 million units. -Refer to Scenario 16-2.If Firm A decides to advertise its product,what can it expect to happen


A) It will get repeat sales above and beyond the initial 2 million consumers.
B) It will increase its market power.
C) It will incur a loss of $4 million.
D) It will have a profit of $6 million.

E) B) and C)
F) A) and C)

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What do we know about regulation of a firm in a monopolistically competitive market


A) It usually implies a very small administrative burden.
B) It will lower the firm's costs.
C) It is commonly used to enhance market efficiency.
D) It is unlikely to improve market efficiency.

E) B) and C)
F) A) and C)

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What characteristic can identify inefficiency in monopolistically competitive markets


A) inferior products produced by most firms
B) government programs that effectively regulate price
C) similarities to perfectly competitive markets
D) not having the ideal number of firms in the industry

E) A) and C)
F) B) and C)

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Figure 16-1 Lines in the figures below reflect the potential effect of entry and exit in a monopolistically competitive market on the demand and/or marginal-cost curves of incumbent firms. Figure 16-1 Lines in the figures below reflect the potential effect of entry and exit in a monopolistically competitive market on the demand and/or marginal-cost curves of incumbent firms.    -Refer to Figure 16-1.Panel (d)  in the set of figures shown depicts the effect on incumbent firms of which circumstance A) long-run economic losses B) a decrease in the diversity of products offered in the market C) new entrants in the market D) existing firms exiting the market -Refer to Figure 16-1.Panel (d) in the set of figures shown depicts the effect on incumbent firms of which circumstance


A) long-run economic losses
B) a decrease in the diversity of products offered in the market
C) new entrants in the market
D) existing firms exiting the market

E) A) and D)
F) A) and C)

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Under what circumstances does a firm operate with excess capacity


A) when additional production would lower the average total cost
B) when additional production would increase average total cost
C) only if it is a perfectly competitive firm in the long run
D) only if it is a monopolistically competitive firm in the short run

E) A) and D)
F) None of the above

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What do professional organizations and producer groups have an incentive to do regarding advertising,and why


A) restrict advertising in order to enhance competition on the basis of price
B) restrict advertising in order to reduce competition on the basis of price
C) encourage advertising in order to reduce competition on the basis of price
D) encourage advertising in order to enhance competition on the basis of price

E) A) and C)
F) C) and D)

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What is meant by the term "excess capacity" as it relates to monopolistically competitive firms?

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In the long run,monopolistical...

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In many college towns, private independent bookstores typically locate on the periphery of the college campus. However, in some college towns, the university has used political power to restrict private bookstores near campus through community zoning laws. Use your knowledge of markets to predict the price and quality of service difference in the market for college textbooks under these two different market regimes.

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In monopoly markets,price will...

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What type of externalities accompany the entry of new firms into a monopolistically competitive market


A) the product-variety externality as a positive externality and the business-stealing externality as a negative externality
B) the product-variety externality as a negative externality and the business-stealing externality as a positive externality
C) the business-variety externality as a positive externality and the product-stealing externality as a negative externality
D) the business-variety externality as a negative externality and the product-stealing externality as a positive externality

E) None of the above
F) B) and D)

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Figure 16-1 Lines in the figures below reflect the potential effect of entry and exit in a monopolistically competitive market on the demand and/or marginal-cost curves of incumbent firms. Figure 16-1 Lines in the figures below reflect the potential effect of entry and exit in a monopolistically competitive market on the demand and/or marginal-cost curves of incumbent firms.    -Refer to Figure 16-1.Which of the diagrams depicts the effect on incumbent firms of some existing firms leaving the market A) panel (a)  B) panel (b)  C) panel (c)  D) panel (d) -Refer to Figure 16-1.Which of the diagrams depicts the effect on incumbent firms of some existing firms leaving the market


A) panel (a)
B) panel (b)
C) panel (c)
D) panel (d)

E) A) and D)
F) C) and D)

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