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Value-chain analysis can only be applied to manufacturing operations.

A) True
B) False

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________ ratios reflect whether a firm is efficiently using its resources,


A) Turnover
B) Leverage
C) Liquidity.
D) Profitability

E) A) and B)
F) B) and D)

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German truck and trailer manufacturer,Schmitz Cargobull,mainly serves customers that are operators of truck or trailer fleets.What sets the company apart is its expertise in telematics (the integrated application of telecommunications data) to monitor the current state of any Schmitz Cargobull-produced trailer.This is an example of using ________ to enhance customer value and increase ________ position.


A) sales;competitive
B) operations;marketing
C) information technology;competitive
D) human resources;marketing

E) A) and B)
F) B) and D)

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The customer perspective of the balanced scorecard answers which of the following questions?


A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

E) All of the above
F) A) and B)

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To be considered strategic resources that contribute competitive advantage,they must have several characteristics.Which of the following is not one of these?


A) rare
B) valuable
C) inexpensive to imitate
D) costly to substitute

E) C) and D)
F) All of the above

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In making the decision to enter the pharmaceutical industry,a company would not need to consider which of the following?


A) historical comparisons
B) comparisons with industry norms
C) comparisons with key competitors
D) comparisons with non-competitors

E) A) and C)
F) All of the above

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In terms of value-chain analysis,a telephone operating company would find that negotiating and maintaining ongoing relations with regulatory bodies are important activities for achieving


A) inbound logistics.
B) customer awareness.
C) competitive advantage.
D) better employees.

E) B) and D)
F) B) and C)

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The financial perspective of the balanced scorecard answers which of the following questions?


A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

E) None of the above
F) A) and B)

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General administration is sometimes viewed as only ________,but it can be a powerful source of competitive advantage.


A) income
B) value
C) overhead
D) unimportant

E) A) and D)
F) A) and C)

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________ are the competencies or skills that a firm employs to transform inputs into outputs.


A) Tangible resources
B) Reputational resources
C) Organizational capabilities
D) Intangible resources

E) C) and D)
F) None of the above

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Human resources and reputation resources are examples of intangible resources.

A) True
B) False

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Which of the following lists consists of support activities?


A) human resource management,technology development,customer service,and procurement
B) human resource management,customer service,marketing and sales,and operations
C) customer service,information systems,technology development,and procurement
D) human resource management,technology development,procurement,and general administration

E) B) and D)
F) A) and B)

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D

Coca-Cola has developed data analytic technologies to produce orange juice that meets the taste demands of a global customer base.This is an example of using which value chain support activity?


A) marketing and sales
B) technology development
C) human resource management
D) procurement

E) A) and C)
F) B) and C)

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Chipolte is a fast-food,Mexican cuisine restaurant that bases its value-creating activities on streamlined operations.Discuss this value-chain primary activity and how Chipolte uses it to its advantage.Refer to Strategy Spotlight 3.1 for details.

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Chipolte achieves remarkable increases in productivity by what the company calls "the four pillars of great throughput." These are: Expediters,Linebackers,Mise en place,and Aces in their places.Although sales for the firm dropped in late 2015 in response to food safety concerns,its long-term performance has been very impressive.From its founding in 1993,Chipotle has grown to be the largest Mexican quick-service restaurant chain in the world.

Making comparisons between a firm and its most direct rivals is useful because firms within the same strategic industry group have ________ strategies.


A) different
B) the same
C) similar
D) relative

E) B) and D)
F) B) and C)

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C

Which of the following groups generally is charged with creating value through the process of organizing,coordinating,and leveraging employees as well as other forms of capital such as plant,equipment,and financial capital?


A) unions
B) boards of directors
C) managers
D) stakeholders

E) A) and D)
F) All of the above

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Historical comparisons provide information to managers about changes in the competitive position of a firm.Historical comparisons often are misleading


A) if the overall strategy of the firm is the same.
B) if the firm shows constant growth.
C) in periods of recession or economic boom.
D) if the firm's stock is publicly traded.

E) A) and D)
F) B) and C)

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Primary activities contribute to the physical creation of a product or service,its sale and transfer to the buyer,and its service after the sale.

A) True
B) False

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In using crowdsourcing as a means to integrate the customer into the value chain,there are some perils to consider.Which of the following is not related to crowdsourcing perils?


A) giving customers the opportunity to tarnish the company brand
B) asking for consumer input when demand is highly uncertain
C) eroding a low-cost competitive advantage of the firm
D) repeatedly getting feedback from the same customer

E) B) and C)
F) A) and C)

Correct Answer

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Which of the following would be most difficult to assess?


A) the liquidity position of a firm
B) market share growth
C) the legitimacy and reputation of a firm
D) the efficiency with which a firm utilizes its assets

E) A) and B)
F) B) and C)

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