Question 1

What is the difference between standard charitable contributions and cause marketing?

Accepted Answer

A firm's standard charitable contributio...

Question 2

Economic espionage is most likely to occur in which type of industries?

Accepted Answer

A)  fashion
B)  entertainment
C)  high-technology
D)  consumer packaged goods
E)  beverageF) A) and E)
G) B) and E)

Question 3

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Accepted Answer

A)  choose.
B)  be informed.
C)  be treated courteously.
D)  safety.
E)  be heard.F) C) and D)
G) B) and C)

Question 4

Cause marketing is a tactic wherein

Accepted Answer

A)  the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B)  organizations recognize the need to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.
C)  marketing services are provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D)  companies employ marketing efforts to produce,promote,and reclaim environmentally sensitive products.
E)  marketing actions that took place actually caused more good than was anticipated.F) A) and D)
G) C) and D)

Question 5

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that ________ should.

Accepted Answer

A)  the federal government
B)  businesses
C)  individuals
D)  environmental groups
E)  state governmentsF) All of the above
G) B) and C)

Question 6

Many fast-food restaurants,including Burger King,McDonald's,and Wendy's,no longer use polystyrene containers (which degrades very slowly in a landfill) for packaging their products.Rather,these firms wrap their burgers in recycled paper wrappers,containers,and bags.These fast-food restaurants are practicing

Accepted Answer

A)  triple-top line marketing.
B)  green marketing.
C)  consumerism.
D)  an ecological code of ethics.
E)  cause marketing.F) None of the above
G) A) and B)

Question 7

A systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility is referred to as

Accepted Answer

A)  a business mission.
B)  a social audit.
C)  the strategic marketing process.
D)  a SWOT analysis.
E)  an accountability analysis.F) A) and B)
G) None of the above

Question 8

The groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

A)  the general public,public interest groups,and the environment.
B)  consumers,employees,suppliers,and distributors.
C)  owners and stockholders.
D)  the general public and competitors.
E)  state and federal government.F) B) and D)
G) B) and E)

Question 9

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Accepted Answer

A)  green marketing.
B)  sustainable development.
C)  stakeholder responsibility.
D)  the marketing concept.
E)  environmental marketing.F) A) and E)
G) A) and B)

Question 10

There are three concepts of social responsibility,each relating to particular constituencies.Stakeholder responsibility is characterized by

Accepted Answer

A)  the triple bottom line,to achieve sustainable,long-term growth.
B)  a focus on the obligations an organization has to those who can affect achievement of its objectives.
C)  an engagement in open and free competition without deception or fraud.
D)  an unrelenting customer focus.
E)  a focus on seller-oriented outcomes.F) A) and C)
G) A) and B)

Question 11

The first step in any social audit is to

Accepted Answer

A)  evaluate current social responsibility programs.
B)  determine the amount of money that can be allocated for societal marketing programs.
C)  recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors.
D)  identify social responsibility causes consistent with the company's mission.
E)  determine the types of resources needed to achieve social responsibility objectives.F) B) and E)
G) A) and E)

Question 12

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility.Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts,while 55 percent said they didn't have time to think about these issues,and 50 percent said they didn't have the expertise to address them.Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Accepted Answer

Social responsibility encompasses profit...

Question 13

At 3M,the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

Accepted Answer

A)  proactive marketing.
B)  green marketing.
C)  consumerism.
D)  an ecological code of ethics.
E)  cause marketing.F) A) and B)
G) A) and C)

Question 14

Identify and describe the two types of personal moral philosophy.

Accepted Answer

Ultimately,ethical choices are based on ...

Question 15

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as

Accepted Answer

A)  greenwashing.
B)  faux environmentalism.
C)  environmental spin.
D)  graywashing.
E)  anti-sustainability.F) D) and E)
G) C) and D)

Question 16

Chrysler recycles thousands of tons of wood pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Accepted Answer

A)  recycle marketing.
B)  cause marketing.
C)  green marketing.
D)  environmental marketing.
E)  triple-top line marketing.F) A) and E)
G) A) and D)

Question 17

Cosco,the world's largest children's products company,recently sold a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed for $49.The prototypes had been tested by Cosco employees who had small children,but this was the only product testing performed.Once sold,several children were injured and some died as a result of using the chair.Cosco was charged with being unconcerned about consumers' right to

Accepted Answer

A)  choose.
B)  be informed.
C)  be treated courteously.
D)  safety.
E)  happiness.F) C) and E)
G) None of the above

Question 18

As the use of the Internet grows around the world,there must be as easy an exchange of ideas and information as possible between countries.One important issue is opt-in versus opt-out.In general,European websites have opt-in policies while U.S.websites have opt-out policies.Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included.Europeans believe it is unethical to invade someone's privacy.Americans are not nearly as protective of their right to privacy.What ethical factor is illustrated by this example?

Accepted Answer

A)  industry practices
B)  social legislation
C)  societal culture and norms
D)  changes in international law
E)  organizational culture and expectationsF) C) and D)
G) B) and D)

Question 19

Societal responsibility refers to

Accepted Answer

A)  the obligation that organizations have to (1) the preservation of the ecological environment and (2) the general public.
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)  the view that an organization has an obligation to those who can affect the achievement of its objectives.
D)  the duty of a firm to maximize profits for its owners or stockholders.
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions.F) B) and D)
G) A) and E)

Question 20

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

Accepted Answer

A)  crony.
B)  scab.
C)  whistle-blower.
D)  corporate snitch.
E)  ombudsman.F) A) and B)
G) C) and D)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

At 3M,the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

Correct Answer
verified

A systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility is referred to as

Correct Answer
verified

Correct Answer
verified
Social responsibility encompasses profit...
View Answer

The first step in any social audit is to

Correct Answer
verified

Correct Answer
verified

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as

Correct Answer
verified

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Correct Answer
verified

Cause marketing is a tactic wherein

Correct Answer
verified

Identify and describe the two types of personal moral philosophy.

Correct Answer
verified
Ultimately,ethical choices are based on ...
View Answer

Correct Answer
verified

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Correct Answer
verified

There are three concepts of social responsibility,each relating to particular constituencies.Stakeholder responsibility is characterized by

Correct Answer
verified

Economic espionage is most likely to occur in which type of industries?

Correct Answer
verified

The groups primarily served by a firm exhibiting profit responsibility include

Correct Answer
verified

Chrysler recycles thousands of tons of wood pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Correct Answer
verified

Correct Answer
verified

Societal responsibility refers to

Correct Answer
verified

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that ________ should.

Correct Answer
verified

What is the difference between standard charitable contributions and cause marketing?

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

At 3M,the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

Correct AnswerverifiedShow Answer

A systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedSocial responsibility encompasses profit...View AnswerShow Answer

The first step in any social audit is to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as

Correct AnswerverifiedShow Answer

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Correct AnswerverifiedShow Answer

Cause marketing is a tactic wherein

Correct AnswerverifiedShow Answer

Identify and describe the two types of personal moral philosophy.

Correct AnswerverifiedUltimately,ethical choices are based on ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Correct AnswerverifiedShow Answer

There are three concepts of social responsibility,each relating to particular constituencies.Stakeholder responsibility is characterized by

Correct AnswerverifiedShow Answer

Economic espionage is most likely to occur in which type of industries?

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting profit responsibility include

Correct AnswerverifiedShow Answer

Chrysler recycles thousands of tons of wood pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Societal responsibility refers to

Correct AnswerverifiedShow Answer

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that ________ should.

Correct AnswerverifiedShow Answer

What is the difference between standard charitable contributions and cause marketing?

Correct AnswerverifiedA firm's standard charitable contributio...View AnswerShow Answer

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified
Social responsibility encompasses profit...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Ultimately,ethical choices are based on ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

Correct Answer
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