Question 1

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Accepted Answer

A)  personality.
B)  antecedent state.
C)  motivation.
D)  cognitive dissonance.
E)  perception.F) B) and E)
G) A) and E)

Question 2

What percentage of U.S.consumer product sales is directly based on word-of-mouth activity among friends,family,and colleagues?

Accepted Answer

A)  10 percent
B)  25 percent
C)  33 percent
D)  50 percent
E)  67 percentF) A) and D)
G) A) and B)

Question 3

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

Accepted Answer

A)  evaluative set.
B)  evolved set.
C)  consideration set.
D)  alternative selection group.
E)  aspiration group.F) B) and E)
G) A) and E)

Question 4

The BMW StreetCarver is a $495 skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it will most likely focus on

Accepted Answer

A)  reducing the postpurchase dissatisfaction that may result from purchasing its product.
B)  making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas.
C)  making appeals directed toward motivational ego needs.
D)  explaining the stability and control aspects of the StreetCarver in its advertising messages.
E)  creating personality profiles for skateboarders.F) A) and D)
G) A) and E)

Question 5

Glow Pets,from the makers of Pillow Pets,are a light-up pillow product designed for young children.The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark.The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet,making parents and kids alike desire such a situation.The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

Accepted Answer

A)  problem recognition
B)  information search
C)  alternative evaluation
D)  purchase decision
E)  postpurchase behaviorF) D) and E)
G) A) and B)

Question 6

When General Mills repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade,it is influencing which type of learning?

Accepted Answer

A)  stimulus discrimination
B)  brand loyalty
C)  cognitive learning
D)  stimulus generalization
E)  behavioral learningF) C) and E)
G) A) and E)

Question 7

Lifestyle refers to

Accepted Answer

A)  the set of behaviors that is a result of spending one's time and money as one pleases.
B)  a mode of living that is defined by one's personal moral philosophy.
C)  the similar values,interests,and behaviors that members of society share.
D)  a self-defined identification of belonging to a lower,lower-middle,middle,upper-middle,or upper class in terms of values,attitudes,and beliefs.
E)  a mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them.F) A) and B)
G) A) and C)

Question 8

In behavioral learning,a ________ is the action taken by a consumer to satisfy a drive.

Accepted Answer

A)  cue
B)  demotivator
C)  motivator
D)  response
E)  stimulusF) B) and C)
G) B) and E)

Question 9

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?

Accepted Answer

A)  information search
B)  problem recognition
C)  purchase behavior
D)  alternative evaluation
E)  prepurchase cognitionF) B) and C)
G) None of the above

Question 10

When strolling through the grocery store,a toddler tells her mother,"Yuck,I don't like peas." Her mother puts down the peas and chooses green beans instead.The role of the toddler in this purchase was that of

Accepted Answer

A)  information gatherer.
B)  influencer.
C)  purchaser.
D)  decision maker.
E)  user.F) A) and C)
G) A) and B)

Question 11

An aspiration group is one

Accepted Answer

A)  to which a person belongs and wishes to continue with.
B)  that a person wishes to be a member of or wishes to be identified with.
C)  that a person wishes to maintain a distance from because of differences in values or behaviors.
D)  that a person knows he or she can never really fit into because of basic cultural differences.
E)  that a person feels is significantly above him or her in terms of socioeconomics.F) A) and C)
G) A) and D)

Question 12

Figure 5-6
 
-According to Figure 5-6 above,D defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) A) and E)
G) D) and E)

Question 13

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  psychological effects
E)  antecedent statesF) C) and E)
G) A) and D)

Question 14

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Accepted Answer

A)  a subscription to The Wall Street Journal
B)  an outfit for her first day
C)  a new coffeemaker
D)  flowers to decorate her new apartment
E)  running shoesF) C) and E)
G) A) and C)

Question 15

When Jeremy said,"It's really hard for me to get to class on time without a car," he was entering which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  alternative evaluation
C)  information search
D)  problem recognition
E)  prepurchase behaviorF) B) and D)
G) B) and E)

Question 16

Figure 5-5
 
-In Figure 5-5 above,A represents the ________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  psychological
D)  sociocultural
E)  marketing mixF) A) and C)
G) None of the above

Question 17

VALS groups of consumers motivated by ________ are those who are guided by knowledge and principle.

Accepted Answer

A)  ideals
B)  achievement
C)  self-expression
D)  rewards
E)  successF) A) and B)
G) A) and C)

Question 18

Situational influences refer to

Accepted Answer

A)  the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.
B)  the temporary impediments to a consumer's purchase decision.
C)  psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
D)  the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings,physical surroundings,psychological effects,and precedent states.
E)  both the objective and subjective attributes a consumer uses to compare different products and brands.F) B) and C)
G) A) and E)

Question 19

Name the five situational influences that affect the consumer purchase decision process.

Accepted Answer

Situational influences include...

Question 20

Many University of Florida students,fans,and others view themselves as part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.

Accepted Answer

A)  VALS type
B)  aspiration group
C)  social class
D)  brand community
E)  market segmentF) A) and E)
G) A) and D)

Exam 5: Understanding Consumer Behavior

Correct Answer
verified

What percentage of U.S.consumer product sales is directly based on word-of-mouth activity among friends,family,and colleagues?

Correct Answer
verified

When strolling through the grocery store,a toddler tells her mother,"Yuck,I don't like peas." Her mother puts down the peas and chooses green beans instead.The role of the toddler in this purchase was that of

Correct Answer
verified

An aspiration group is one

Correct Answer
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Figure 5-5 -In Figure 5-5 above,A represents the ________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

In behavioral learning,a ________ is the action taken by a consumer to satisfy a drive.

Correct Answer
verified

Name the five situational influences that affect the consumer purchase decision process.

Correct Answer
verified
Situational influences include...
View Answer

Many University of Florida students,fans,and others view themselves as part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.

Correct Answer
verified

When General Mills repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade,it is influencing which type of learning?

Correct Answer
verified

When Jeremy said,"It's really hard for me to get to class on time without a car," he was entering which stage of the consumer purchase decision process?

Correct Answer
verified

Situational influences refer to

Correct Answer
verified

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Correct Answer
verified

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct Answer
verified

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

Correct Answer
verified

Lifestyle refers to

Correct Answer
verified

Correct Answer
verified

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?

Correct Answer
verified

VALS groups of consumers motivated by ________ are those who are guided by knowledge and principle.

Correct Answer
verified

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Correct Answer
verified

Figure 5-6 -According to Figure 5-6 above,D defines what level in the Maslow hierarchy of needs?

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Correct AnswerverifiedShow Answer

What percentage of U.S.consumer product sales is directly based on word-of-mouth activity among friends,family,and colleagues?

Correct AnswerverifiedShow Answer

When strolling through the grocery store,a toddler tells her mother,"Yuck,I don't like peas." Her mother puts down the peas and chooses green beans instead.The role of the toddler in this purchase was that of

Correct AnswerverifiedShow Answer

An aspiration group is one

Correct AnswerverifiedShow Answer

Figure 5-5 -In Figure 5-5 above,A represents the ________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

In behavioral learning,a ________ is the action taken by a consumer to satisfy a drive.

Correct AnswerverifiedShow Answer

Name the five situational influences that affect the consumer purchase decision process.

Correct AnswerverifiedSituational influences include...View AnswerShow Answer

Many University of Florida students,fans,and others view themselves as part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.

Correct AnswerverifiedShow Answer

When General Mills repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade,it is influencing which type of learning?

Correct AnswerverifiedShow Answer

When Jeremy said,"It's really hard for me to get to class on time without a car," he was entering which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Situational influences refer to

Correct AnswerverifiedShow Answer

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Correct AnswerverifiedShow Answer

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct AnswerverifiedShow Answer

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

Correct AnswerverifiedShow Answer

Lifestyle refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?

Correct AnswerverifiedShow Answer

VALS groups of consumers motivated by ________ are those who are guided by knowledge and principle.

Correct AnswerverifiedShow Answer

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Correct AnswerverifiedShow Answer

Figure 5-6 -According to Figure 5-6 above,D defines what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

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Situational influences include...
View Answer

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