Question 1

Full-line forcing is a special kind of ________.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Accepted Answer

A)  resale restriction
B)  vertical integration
C)  exclusive dealing
D)  refusal to deal
E)  tying arrangementF) A) and B)
G) A) and C)

Question 2

The most common intermediaries in the marketing channels for business products are industrial distributors and

Accepted Answer

A)  manufacturers.
B)  retailers.
C)  agents.
D)  wholesalers.
E)  brokers.F) C) and D)
G) B) and E)

Question 3

When a retailer owns a manufacturing operation,it is referred to as

Accepted Answer

A)  forward integration.
B)  lateral integration.
C)  a joint venture.
D)  horizontal integration.
E)  backward integration.F) A) and B)
G) A) and C)

Question 4

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Accepted Answer

A)  service-sponsored retail system.
B)  administered vertical marketing system.
C)  retailer-sponsored cooperative.
D)  administered cooperative system.
E)  manufacturer-sponsored cooperative.F) B) and D)
G) B) and C)

Question 5

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)  Efficient supply chains use common platforms and common components across several products.
B)  Efficient supply chains rely on large geographically dispersed inventory warehouses.
C)  Efficient supply chains traditionally use expensive,but faster,modes of transportation.
D)  Efficient supply chains may utilize cross-docking.
E)  Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) A) and C)
G) A) and B)

Question 6

In the context of a supply chain,customer service refers to

Accepted Answer

A)  adhering to the belief that the customer is always right.
B)  satisfying the customers' needs no matter what the price.
C)  accepting full liability if a product fails to meet a customer's expectations.
D)  the ability of logistics management to satisfy users in terms of time,dependability,communication,and convenience.
E)  the ability of retailers to satisfy users in terms of product,price,promotion,and place.F) A) and E)
G) A) and C)

Question 7

The three major types of vertical marketing systems are administered,corporate,and

Accepted Answer

A)  integrated.
B)  cooperative.
C)  delegated.
D)  manufacturer-dominated.
E)  contractual.F) A) and B)
G) B) and D)

Question 8

When a firm tries to place its products or services in as many outlets as possible,the density of distribution is referred to as

Accepted Answer

A)  intensive distribution.
B)  extensive distribution.
C)  selective distribution.
D)  exclusive distribution.
E)  concentrated distribution.F) B) and D)
G) A) and D)

Question 9

Indirect channels for consumer products

Accepted Answer

A)  occur when one firm's marketing channels are used to sell another firm's products.
B)  include producers and end users dealing directly with each other.
C)  include intermediaries that are between the producer and consumer and perform numerous channel functions.
D)  are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)  occur when a retailer sells its product in a store and on the Internet.F) A) and D)
G) A) and C)

Question 10

A(n) ________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)  service-sponsored retail franchise system
B)  manufacturer-sponsored wholesale franchise system
C)  manufacturer-sponsored retail franchise system
D)  administered vertical marketing system
E)  service-sponsored franchise systemF) A) and D)
G) B) and D)

Question 11

Convenience in a supply chain refers to the concept that

Accepted Answer

A)  there should be a minimum of effort on the part of the buyer in doing business with the supplier.
B)  all products or services should be available 24 hours a day,7 days a week,and 365 days a year.
C)  all tasks required to make an exchange are the sole responsibility of the supplier.
D)  an exchange requires equal effort by both the buyer and supplier.
E)  all logistical services are provided by a supplier network.F) B) and C)
G) None of the above

Question 12

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

Accepted Answer

A)  intensive distribution
B)  exclusive distribution
C)  extensive distribution
D)  selective distribution
E)  private label distributionF) B) and E)
G) None of the above

Question 13

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A)  Communication is more important in the marketing channel than in the supply chain.
B)  The marketing channel places more emphasis on cost-effectiveness than the supply chain.
C)  A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
D)  A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
E)  A supply chain includes suppliers;marketing channels do not.F) D) and E)
G) None of the above

Question 14

Southern pine lumber is visually inspected and placed into categories like "Select Structural," "No.1," and "No.2." These categories reflect characteristics of the wood and are related to its suggested uses.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Accepted Answer

A)  grading
B)  sorting
C)  risk-taking
D)  marketing
E)  assortingF) C) and E)
G) A) and D)

Question 15

Facilitating function activities include

Accepted Answer

A)  buying and selling.
B)  assorting,sorting,and storing.
C)  financing,grading,and marketing information and research.
D)  risk taking.
E)  transportation.F) B) and D)
G) B) and E)

Question 16

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a...

Question 17

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Accepted Answer

A)  cost effective
B)  broadly expanded
C)  responsive or efficient
D)  centrally located
E)  geographically distributedF) A) and C)
G) B) and E)

Question 18

A(n) ________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) A) and D)
G) B) and D)

Question 19

Tylenol and Advil are two brands of over-the-counter products for ailments such as colds,headaches,sore throats,arthritis aches,fever,and general pain.Both of their manufacturers seek distribution of their products through pharmacies such as Walgreens and CVS.These companies seek channels and intermediaries that will satisfy a buyer's desire for

Accepted Answer

A)  variety.
B)  information.
C)  pre- or postsale service.
D)  convenience.
E)  adaptability.F) B) and E)
G) A) and B)

Question 20

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a(n)

Accepted Answer

A)  customer-generated franchising system.
B)  service-sponsored retail franchise system.
C)  manufacturer-sponsored wholesale franchise system.
D)  manufacturer-sponsored retail franchise system.
E)  administered vertical marketing systems.F) A) and E)
G) A) and B)

Exam 15: Managing Marketing Channels and Supply Chains

A(n) ________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Correct Answer
verified

The three major types of vertical marketing systems are administered,corporate,and

Correct Answer
verified

Which statement regarding efficient supply chains is most accurate?

Correct Answer
verified

Correct Answer
verified

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct Answer
verified

In the context of a supply chain,customer service refers to

Correct Answer
verified

When a firm tries to place its products or services in as many outlets as possible,the density of distribution is referred to as

Correct Answer
verified

Convenience in a supply chain refers to the concept that

Correct Answer
verified

Correct Answer
verified

Full-line forcing is a special kind of ________.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Correct Answer
verified

Indirect channels for consumer products

Correct Answer
verified

The most common intermediaries in the marketing channels for business products are industrial distributors and

Correct Answer
verified

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

Correct Answer
verified

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a(n)

Correct Answer
verified

A(n) ________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct Answer
verified

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Correct Answer
verified

What are some specific cost trade-offs that can be made in a logistics system?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Correct Answer
verified

Facilitating function activities include

Correct Answer
verified

When a retailer owns a manufacturing operation,it is referred to as

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

A(n) ________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

The three major types of vertical marketing systems are administered,corporate,and

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct AnswerverifiedShow Answer

In the context of a supply chain,customer service refers to

Correct AnswerverifiedShow Answer

When a firm tries to place its products or services in as many outlets as possible,the density of distribution is referred to as

Correct AnswerverifiedShow Answer

Convenience in a supply chain refers to the concept that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Full-line forcing is a special kind of ________.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Correct AnswerverifiedShow Answer

Indirect channels for consumer products

Correct AnswerverifiedShow Answer

The most common intermediaries in the marketing channels for business products are industrial distributors and

Correct AnswerverifiedShow Answer

John Deere manufactures and distributes industrial and farm equipment.This type of equipment is considered to be a specialty product.Which type of market coverage does John Deere most likely use?

Correct AnswerverifiedShow Answer

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a(n)

Correct AnswerverifiedShow Answer

A(n) ________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Correct AnswerverifiedShow Answer

What are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Correct AnswerverifiedShow Answer

Facilitating function activities include

Correct AnswerverifiedShow Answer

When a retailer owns a manufacturing operation,it is referred to as

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
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Total logistics cost includes expenses a...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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