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Exam 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources

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Question 41

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Human capital and social capital are vital for superior firm performance. If a firm has strong human capital, the firm may exploit this by building social capital. This can be accomplished by

A) requiring workers to work independently of each other.
B) decreasing the interaction of departments within the firm.
C) structuring the firm with rigid departmental and employee divisions.
D) encouraging the sharing of ideas between employees in the firm.

E) B) and C)
F) All of the above

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Question 42

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Tacit knowledge

A) is the same as explicit knowledge.
B) can be accessed only with the consent of the employees.
C) is found mostly at the lower levels of the organization.
D) can be codified but not reproduced.

E) B) and C)
F) A) and D)

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Question 43

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Today, the loyalty of a knowledge worker to his or her employing firm has __________ compared to his or her loyalty to his or her profession and colleagues.

According to the text, effective e-teams identify group members with a proper balance of technical and interpersonal skills.

Firms in more traditional industry sectors such as Nucor and General Motors have relatively low market-to-book ratios. This reflects their greater investment in knowledge resources and lower investment in physical resources.

Companies have found that referrals from their own employees are generally an effective approach to recruiting top talent.

Top executives should use email for monthly blasts to employees to discuss company health and other specific issues.

Intellectual property rights are easier to define and protect than property rights for physical assets (e.g., plant and equipment).

Firms must compete for top talent. In attracting and selecting employees, firms must strive to select the best fit for both the employee and the firm. In an effort to reduce wasted time and effort in interviewing too many candidates while assuring a good candidate pool, a firm should

The state must protect intellectual property rights reliably for companies to continue developing new products and services.

In social network analysis, the importance of ties connecting heterogeneous people that help to ensure a wide range of diversity in information and perspective is known as

Connectors are people to have a unique ability to link people, ideas and resources and are rarely useful for business because they maintain only personal connections that are not transferable.

Social capital has downsides. Which of the following is a downside?

Which of the following is not an example of an IP-related litigation?

The creation of knowledge assets is typically characterized by

Social capital is found in the knowledge, skills, and abilities of individual employees.

Cisco launched Integrated Workforce Experience (IWE) in 2010. It is a social business platform designed to facilitate internal and external collaboration and decentralize decision making. It functions much like a Facebook wall in that a real-time news feed provides updates on employee status and activities as well as information about relevant communities, business projects, and customer and partner interactions. This is a reason to totally eliminate email.

Technology can be used to leverage human capital and knowledge within organizations as well as with ____________ and __________ beyond their boundaries.

Technology can be used to leverage human capital and knowledge within organizations as well as with customers and suppliers beyond their boundaries.

Unique bundles of resources can contribute to employee competitive advantages.