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A company that uses a differentiation strategy can achieve a competitive advantage as long as its:


A) economic value created is greater than that of its competitors.
B) value gap is lower than that of its competitors.
C) strategic position is below the productivity frontier.
D) products and services create a lower consumer surplus than that of its competitors.

E) C) and D)
F) A) and D)

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Home Smart Inc.is a chain of supermarkets that sells its products at higher prices than its competitors.Yet, the supermarket chain has a large customer base due to its wide product portfolio and superior customer service.Which of the following generic business strategies has Home Smart adopted in this scenario?


A) Cost-leadership
B) Differentiation
C) Market penetration
D) Product diversification

E) A) and C)
F) A) and B)

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When a firm manufactures 2,000-3,000 units of a product, it incurs an average cost of $10 per unit.When it manufactures 3,000-4,000 units of the same product, the average cost per unit reduces to $7.However, manufacturing beyond 4,000 units will raise the average cost per unit to $9.Which of the following is the firm's minimum efficient scale?


A) 2,000-3,000 units
B) 3,000-4,000 units
C) Below 2,000 units
D) Above 4,000 units

E) A) and B)
F) B) and C)

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Why are differentiation and cost-leadership strategies called generic strategies?

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Differentiation and cost-leadership stra...

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Both Myoco Electronics Inc.and Electra Series Inc.have achieved cost parity in the television market.To gain and sustain a competitive advantage against Electra Series, Myoco Electronics should:


A) achieve differentiation parity with Electra Series.
B) keep its value gap lower than that of Electra Series.
C) create greater perceived economic value than Electra Series.
D) increase its cost of production to more than that of Electra Series.

E) A) and C)
F) A) and D)

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When a firm is successful at pursuing an integration strategy, _____.


A) investments in differentiation are complements
B) value and cost exhibit a positive correlation
C) low cost acts as a substitute
D) investments in process and product technologies are substitutes

E) None of the above
F) A) and B)

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Rosa Apparels Inc.outsources its production to contract manufacturers located in underdeveloped nations where unskilled labor is available in plenty for very low wages.This has helped the apparel brand become a price leader in the industry.Which of the following is the key driver behind Rosa Apparel's strategic position?


A) Network effects
B) Superior customer service
C) Availability of complements
D) Low-cost input factors

E) B) and C)
F) A) and D)

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Explain economies of scope.

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The concept economies of scope describes...

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Which of the following statements accurately brings out the difference between economies of scale and learning effects?


A) While there are no diseconomies to learning, there are diseconomies to scale.
B) Economies of scale occur over time, whereas learning effects are captured at one point in time.
C) Firms experience economies of scale when output increases, and learning effects when output decreases.
D) Economies of scale reduce cost per unit, learning effects increase cost per unit.

E) All of the above
F) A) and D)

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A firm's business strategy will lead to a competitive advantage if it allows the firm to:


A) execute the same activities performed by the rivals in a similar manner.
B) reduce the value gap.
C) perform different activities than its rivals.
D) position itself below the productivity frontier.

E) A) and B)
F) A) and C)

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At a certain output level, the per-unit cost incurred by a firm to manufacture a product was $60.Once the cumulative output doubled, the cost per unit reduced to $54.All other factors remaining constant, the firm has been able to achieve a(n) :


A) 80 percent learning curve.
B) 90 percent learning curve.
C) 60 percent learning curve.
D) 54 percent learning curve.

E) B) and C)
F) C) and D)

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Even without differentiation parity, a firm pursuing a cost-leadership strategy can still gain a competitive advantage as long as its:


A) learning curve is not steeper than that of its competitors.
B) per-unit costs are higher than that of its competitors.
C) economic value creation exceeds that of its competitors.
D) value gap is lower than that of its competitors.

E) A) and B)
F) B) and D)

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In a focused cost-leadership strategy, a firm:


A) caters to the segment of the market that is least cost-sensitive.
B) provides high-priced products for many different segments of the mass market.
C) delivers low-cost products and services to a specific, narrow part of the market.
D) focuses on reducing the economic value created to drive down costs.

E) All of the above
F) B) and C)

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_____ is best described as the output range needed to bring down the cost per unit as much as possible, allowing a firm to stake out the lowest-cost position that is achievable through economies of scale.


A) Minimum efficient scale
B) Break-even output
C) Maximum output capacity
D) Optimum sustainable yield

E) A) and D)
F) C) and D)

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A firm pursuing a differentiation strategy as opposed to a low-cost strategy will:


A) focus its research and development on product technologies to add uniqueness.
B) concentrate on leveraging its economies of scale through process technologies.
C) build an organization structure that relies on strict budget controls.
D) create a lower economic value as compared to its competitors.

E) B) and D)
F) B) and C)

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The productivity frontier provides a theoretical reflection of the possible best practices at any given time.Why is this an important tool for managers?


A) It suggests ways to lower the value gap created.
B) Strategic positions are not fixed, and firms have to refine their positions over time.
C) Firms strive to stay below the productivity frontier.
D) It allows managers to maintain a less steeper learning curve as compared to their competitors.

E) None of the above
F) A) and D)

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In a successful _____, the trade-offs between differentiation and low cost are reconciled.


A) integration strategy
B) focused differentiation strategy
C) liquidation strategy
D) divestment strategy

E) None of the above
F) A) and B)

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DFS Electronics Inc.ensures that all its products are highly durable and reliable by using techniques like zero-defect and lean manufacturing systems.These efforts not only add to the products' differential appeal, but also help the company save costs during production and avoid expenses due to after-sales services.Thus, the common value and cost driver responsible for DFS Electronics' strategic position as an integrator is the _____.


A) network effect
B) availability of complements
C) quality
D) diseconomies of scale

E) B) and C)
F) None of the above

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How are the benefits different for cost leadership versus differentiation when analyzing the threats of substitutes in an industry?

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Should substitutes emerge, a low-cost le...

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_____ is best described as the process of manufacturing a large variety of tailor-made products or services at a relatively low unit cost.


A) Just-in-time manufacturing
B) Mass customization
C) Unit-cost production
D) Product diversification

E) A) and D)
F) B) and D)

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