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The resource-based view (RBV) of the firm combines two perspectives:


A) the primary and support activities of the firm
B) the interrelationships among the primary activities of the firm and corporate management
C) the internal analysis of the firm and the external analysis of the industry and competitive environment
D) the industry and the competitive environment

E) A) and B)
F) B) and C)

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The balanced scorecard enables managers to evaluate their business from only two perspectives: customer and financial.

A) True
B) False

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What are the benefits and limitations of making historical comparisons in analyzing a firm's performance?

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In value-chain analysis,finance and accounting are considered part of the general administration of a firm.

A) True
B) False

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Historical comparisons are most appropriate during periods of recession or economic boom.

A) True
B) False

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Value-chain analysis can only be applied to manufacturing operations.

A) True
B) False

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The best measure of a company's ability to meet imminent financial obligations is known as the


A) debt ratio
B) current ratio
C) total asset turnover
D) profit margin

E) A) and C)
F) A) and B)

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___________ is/are associated with collecting,storing,and distributing the product or service to buyers.They consist of warehousing,material handling,delivery operation,order processing,and scheduling.


A) Services
B) Outbound logistics
C) Inbound logistics
D) Operations

E) None of the above
F) B) and C)

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Which of the following would be most difficult to assess?


A) the liquidity position of a firm
B) market share growth
C) the legitimacy and reputation of a firm
D) the efficiency with which a firm utilizes its assets

E) All of the above
F) B) and C)

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Intangible resources of a firm refer to its capacity to deploy tangible resources over time and leverage those resources effectively.

A) True
B) False

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Employees will be able to obtain a proportionately high level of profits they generate (relative to the firm) if ___________.


A) suppliers are loyal to the firm
B) their expertise is firm-specific
C) the cost to the firm of replacing them is high
D) the firm's resources are path dependent

E) B) and C)
F) B) and D)

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Which of the following lists consists of support activities?


A) human resource management, technology development, customer service, and procurement
B) human resource management, customer service, marketing and sales, and operations
C) customer service, information systems, technology development, and procurement
D) human resource management, technology development, procurement, and firm infrastructure

E) A) and B)
F) B) and C)

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A competitive advantage based on inimitability can be sustained for at least some time if it has the following characteristics:


A) psychographic uniqueness, path dependency, causal ambiguity, and substitutability
B) physical uniqueness, path dependency, causal ambiguity, and social complexity
C) rarity, path dependency, causal ambiguity, and social substitutability
D) geographic uniqueness, cause dependency, social ambiguity, and path complexity

E) B) and C)
F) A) and B)

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Some leading edge companies are applying the prosumer concept.Here,firms team up with their suppliers and alliance partners to satisfy their customer needs.

A) True
B) False

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Support activities provide support for primary activities,but not each other.

A) True
B) False

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For firms such as CarMax,information systems have been a source of competitive advantage.Their proprietary information system captures,analyzes,interprets,and disseminates information about all cars on the CarMax lot.Which of the following can be attributed to this information system?


A) decrease in uncertainties in hard to forecast areas such as inventory management
B) decrease in operational efficiency
C) reduced customer service
D) decrease in sales

E) None of the above
F) B) and D)

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How can a firm develop (or enhance)its advantages in the marketplace by having strong,positive interrelationships among its value chain activities and those of its suppliers and customers? Provide an example.

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All of the following are examples of socially complex organizational phenomena EXCEPT:


A) a firm's culture
B) complex physical technology
C) interpersonal relations among a firm's managers
D) leadership and trust

E) A) and B)
F) All of the above

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A marketing department that promises delivery faster than the ability of the production department to produce is an example of a lack of understanding of the _____________.


A) organizational culture and leadership
B) interrelationships among functional areas and firm strategies
C) need to maintain the reputation of the company
D) synergy of the business units

E) All of the above
F) A) and C)

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Although general administration is often viewed only as overhead expense,it can become a source of competitive advantage.Examples include all of the following EXCEPT:


A) negotiating and maintaining ongoing relations with regulatory bodies
B) marketing expertise increasing the revenues of the firm and enabling it to enter new markets
C) effective information systems contributing significantly to overall cost leadership strategy for the firm
D) top management providing a key role in collaborating with important customers

E) B) and D)
F) C) and D)

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