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Exam 10: Developing New Products and Services

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Question 121

Multiple Choice

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Advertising is most important for which of the following products?

A) bicycle
B) toaster
C) orange juice
D) deck furniture
E) watch

F) A) and B)
G) A) and C)

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Question 122

Multiple Choice

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Services refers to

A) ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C) philanthropic activities performed without expectations of monetary remuneration.
D) any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.
E) any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.

F) A) and B)
G) B) and C)

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Question 123

Multiple Choice

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Which of the following is considered an idea?

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40 miles from campus. Into which classification of consumer products would the Waterford crystal serving bowls fall?

Most American families buy the same __________ items over and over again, making it difficult to gain buyers for new products.

Among business products, support products that include tools and office equipment are referred to as

Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

LG Electronics Inc. has entered into an agreement with Google to offer selected smartphone models that use a multitouch interface rather than buttons to make calls with Google's Android operating system. When the multitouch interface was first introduced, it was an example of which type of innovation?

A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

__________ are items that become part of the final business product.

Characterize the difference between a product line and a product mix. Give an example of each.

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show. Where are you most likely to look first for ideas?

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as

The type of business products known as support products includes installations, industrial services, accessory equipment, and

The emphasis of a marketing strategy for a continuous innovation concentrates on

The first stage of the new-product development process is

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion. For the Vermont Teddy Bear Co., teddy bears are an example of a

Which of the following is the best example of a convenience product?

An important way of defining new products is in terms of their effects on consumption. This approach classifies new products according to

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar product category seems like a good idea. This is what toothpaste manufacturer Colgate did when it put its brand name on __________, which failed quickly.