Question 1

Charlie was standing outside his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte iPad. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  information search
D)  purchase decision
E)  postpurchase evaluationF) A) and C)
G) B) and D)

Question 2

A palindrome is a word or phrase that reads the same whether read from the right or from the left (e.g., madam) . Originally, Marshall had never recalled hearing the term. However, when he read about palindromes for his English class, he saw three examples of the term within a matter of days. This is most likely the result of

Accepted Answer

A)  selective retention.
B)  selective attention.
C)  selective intuition.
D)  stimulus discrimination.
E)  selective perception.F) A) and B)
G) A) and C)

Question 3

The Maslow __________ is based on the idea that motivation comes from a need.

Accepted Answer

A)  motivation for preservation
B)  products pyramid
C)  hierarchy of needs
D)  ladder of effects
E)  psychosocial influencesF) A) and C)
G) None of the above

Question 4

What does lifestyle mean and why is it important to marketers?

Accepted Answer

Lifestyle is a mode of living that is id...

Question 5

The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy so that the purchase decision can be made. What is this stage called?

Accepted Answer

A)  purchase indecision
B)  prepurchase evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) B) and E)
G) A) and B)

Question 6

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as

Accepted Answer

A)  an attitude.
B)  a belief.
C)  a value.
D)  a motivation.
E)  a perception.F) A) and B)
G) B) and E)

Question 7

Many automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Accepted Answer

A)  the industry was discussing the abandonment of self-regulation practices.
B)  women have an intense dislike of price negotiation, yet still want to buy a car.
C)  many recent immigrants into the United States are not accustomed to negotiation.
D)  women distrust men in general and car salesmen in particular.
E)  a sluggish economy guarantees that negotiations would produce negative profit per vehicle.F) B) and C)
G) A) and D)

Question 8

A mother of two toddlers would primarily use an internal search of her prior experiences with products and brands when purchasing

Accepted Answer

A)  a gift for her babysitter.
B)  an iPhone.
C)  disposable diapers.
D)  a swing set.
E)  a weekend getaway.F) D) and E)
G) C) and D)

Question 9

VALS creates profiles of people based on their primary motivation and resources. In the VALS framework, the segment that focuses on meeting basic needs-such as food, clothing and shelter, safety and security-rather than fulfilling desires, refers to

Accepted Answer

A)  Ideals.
B)  Achievement.
C)  Self-Expression.
D)  Survivors.
E)  Innovators.F) B) and D)
G) B) and C)

Question 10

All of the following variables are central to how consumers learn from repeated experience except

Accepted Answer

A)  purchase.
B)  reinforcement.
C)  response.
D)  drive.
E)  cue.F) A) and E)
G) None of the above

Question 11

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem solving variations?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  alternative problem solving
E)  integrated problem solvingF) B) and C)
G) B) and D)

Question 12

An external search for product information is likely to occur when

Accepted Answer

A)  the cost of gathering information is low.
B)  review of past experience provides adequate information.
C)  the risk of making a wrong purchase decision is low.
D)  the item is frequently purchased.
E)  the item is for personal use rather than for professional use.F) C) and D)
G) B) and E)

Question 13

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective analysis.
E)  stimulus discrimination.F) A) and B)
G) C) and D)

Question 14

There are five stages in the consumer purchase decision process. The third stage is

Accepted Answer

A)  information search.
B)  purchase decision.
C)  alternative evaluation.
D)  opportunity testing.
E)  problem recognition.F) A) and D)
G) A) and E)

Question 15

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, __________, and developing consumer value perceptions.

Accepted Answer

A)  evaluating particular products
B)  selecting the type of purchase outlet
C)  establishing a purchase timeline
D)  minimizing cognitive dissonance
E)  yielding brand names that might meet the criteriaF) A) and B)
G) A) and C)

Question 16

The demographic situation consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S. households is referred to as

Accepted Answer

A)  a traditional family.
B)  a typical household.
C)  a socialized household.
D)  a reference group.
E)  an ideal family unit.F) A) and D)
G) C) and E)

Question 17

A consideration set refers to

Accepted Answer

A)  the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)  the group of generic brands that a consumer would reluctantly consider acceptable.
C)  the group of brands of which a consumer is aware.
D)  all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E)  those product alternatives a consumer has considered, including those deemed unacceptable.F) A) and E)
G) A) and D)

Question 18

Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. As a result, the company aired some ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

Accepted Answer

A)  problem recognition
B)  information search
C)  alternative evaluation
D)  purchase decision
E)  postpurchase behaviorF) B) and C)
G) B) and D)

Question 19

The family life cycle concept refers to

Accepted Answer

A)  the distinct phases a family progresses through from the birth of children to when the children leave home, each phase bringing with it identifiable purchasing behaviors.
B)  the distinct phases a family progresses through from the birth of children to retirement, each phase bringing with it identifiable purchasing behaviors.
C)  the distinct phases a blended family progresses through from marriage to separation, divorce, and remarriage, each phase bringing with it identifiable purchasing behaviors.
D)  the distinct phases a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
E)  the intergenerational purchasing habits and product preferences that are passed down from one generation to the next.F) A) and B)
G) A) and C)

Question 20

While watching TV one evening, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, seeing a TV ad for Subway is a

Accepted Answer

A)  drive.
B)  reinforcement.
C)  cue.
D)  response.
E)  prompt.F) C) and E)
G) C) and D)

Exam 5: Understanding Consumer Behavior

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct Answer
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A consideration set refers to

Correct Answer
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Correct Answer
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The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, __________, and developing consumer value perceptions.

Correct Answer
verified

What does lifestyle mean and why is it important to marketers?

Correct Answer
verified
Lifestyle is a mode of living that is id...
View Answer

While watching TV one evening, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, seeing a TV ad for Subway is a

Correct Answer
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Correct Answer
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Correct Answer
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An external search for product information is likely to occur when

Correct Answer
verified

The family life cycle concept refers to

Correct Answer
verified

There are five stages in the consumer purchase decision process. The third stage is

Correct Answer
verified

A mother of two toddlers would primarily use an internal search of her prior experiences with products and brands when purchasing

Correct Answer
verified

VALS creates profiles of people based on their primary motivation and resources. In the VALS framework, the segment that focuses on meeting basic needs-such as food, clothing and shelter, safety and security-rather than fulfilling desires, refers to

Correct Answer
verified

The demographic situation consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S. households is referred to as

Correct Answer
verified

The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy so that the purchase decision can be made. What is this stage called?

Correct Answer
verified

All of the following variables are central to how consumers learn from repeated experience except

Correct Answer
verified

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as

Correct Answer
verified

Many automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Correct Answer
verified

Correct Answer
verified

The Maslow __________ is based on the idea that motivation comes from a need.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct AnswerverifiedShow Answer

A consideration set refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, __________, and developing consumer value perceptions.

Correct AnswerverifiedShow Answer

What does lifestyle mean and why is it important to marketers?

Correct AnswerverifiedLifestyle is a mode of living that is id...View AnswerShow Answer

While watching TV one evening, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, seeing a TV ad for Subway is a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An external search for product information is likely to occur when

Correct AnswerverifiedShow Answer

The family life cycle concept refers to

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process. The third stage is

Correct AnswerverifiedShow Answer

A mother of two toddlers would primarily use an internal search of her prior experiences with products and brands when purchasing

Correct AnswerverifiedShow Answer

VALS creates profiles of people based on their primary motivation and resources. In the VALS framework, the segment that focuses on meeting basic needs-such as food, clothing and shelter, safety and security-rather than fulfilling desires, refers to

Correct AnswerverifiedShow Answer

The demographic situation consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S. households is referred to as

Correct AnswerverifiedShow Answer

The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy so that the purchase decision can be made. What is this stage called?

Correct AnswerverifiedShow Answer

All of the following variables are central to how consumers learn from repeated experience except

Correct AnswerverifiedShow Answer

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as

Correct AnswerverifiedShow Answer

Many automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The Maslow __________ is based on the idea that motivation comes from a need.

Correct AnswerverifiedShow Answer

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Lifestyle is a mode of living that is id...
View Answer

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