Question 1

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with consumers' right to

Accepted Answer

A)  choose.
B)  be informed.
C)  safety.
D)  be heard.
E)  happiness.F) A) and E)
G) B) and C)

Question 2

Culture refers to

Accepted Answer

A)  the set of values, ideas, and attitudes that are learned and shared among members of a group.
B)  the music, art, theater, etc., that reflects the values of an entire nation.
C)  the learned behaviors of a specific racial, ethnic, or religious group based on commonly shared ethical principles and protected by laws.
D)  the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion.
E)  the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.F) A) and B)
G) None of the above

Question 3

Triple-bottom line refers to

Accepted Answer

A)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
B)  the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously.
C)  the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers.
D)  the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously.
E)  three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use.F) B) and C)
G) A) and C)

Question 4

The owners of Ben & Jerry's Homemade Inc. adhere to the belief that the company should not harm the environment in any way but actually improve it. This is an example of

Accepted Answer

A)  moral capitalism.
B)  utilitarianism.
C)  existentialism.
D)  moral idealism.
E)  socialism.F) C) and D)
G) A) and E)

Question 5

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, increased usage among cardholders, and

Accepted Answer

A)  became the only credit card accepted for admission to the sight.
B)  decreased outstanding debt on previously unpaid credit cards.
C)  was able to raise interest rates without facing customer complaints.
D)  received a tax credit that more than paid for the original campaign.
E)  attracted new cardholders.F) All of the above
G) B) and D)

Question 6

When Toysmart.com filed for bankruptcy in June 2000, it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party. People who had purchased products from Toysmart and were a part of its database were upset when they learned their private information was being treated as property that was for sale. These customers believed that according to the Consumer Bill of Rights, they should know how their private information would be used. In other words, Toysmart's former customers had a right to

Accepted Answer

A)  choose.
B)  be informed.
C)  be heard.
D)  safety.
E)  happiness.F) A) and C)
G) A) and B)

Question 7

Laws refer to

Accepted Answer

A)  a specific set of behaviors a given society considers to be ethical.
B)  society's values and standards that are enforceable in the courts.
C)  the agreed upon codes of behavior for a given nation, community, religious group, or family.
D)  written documentation of a prescribed set of attitudes, beliefs, and values.
E)  a code of ethics that defines what may be done in specific business circumstances.F) B) and E)
G) A) and B)

Question 8

The personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A)  existentialism.
B)  moral idealism.
C)  communism.
D)  socialism.
E)  capitalism.F) B) and C)
G) C) and D)

Question 9

Describe the difference between ethics and laws.

Accepted Answer

Ethics are the moral principles and valu...

Question 10

Define green marketing and provide an example.

Accepted Answer

Green marketing refers to a company's ma...

Question 11

Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Accepted Answer

A)  modus operandi
B)  e pluribus unum
C)  de facto marketing
D)  ćest la vie
E)  caveat emptorF) B) and E)
G) A) and E)

Question 12

American Express Co. pioneered cause marketing when it sponsored the renovation of

Accepted Answer

A)  Carnegie Hall.
B)  Madison Square Garden.
C)  Liberty Hall.
D)  the Statue of Liberty.
E)  Radio City Music Hall.F) B) and E)
G) A) and B)

Question 13

The Children's Online Privacy Protection Act (1998)  is a law designed to protect consumers' right to

Accepted Answer

A)  choose.
B)  be informed.
C)  be treated courteously.
D)  safety.
E)  be heard.F) A) and B)
G) C) and D)

Question 14

An Internet consulting company that develops complex marketing strategies for its customers has a manner of dress expressed as "We don't wear ties." This practice helps describe the Internet company's

Accepted Answer

A)  modus operandi.
B)  mission or vision.
C)  socialization process.
D)  business definition.
E)  corporate culture.F) B) and C)
G) B) and D)

Question 15

A social audit refers to

Accepted Answer

A)  a systematic assessment of a firm's compliance to fair hiring practices and commitment to diversity.
B)  a companywide assessment of employees at all levels to determine the compliance to the organization's code of ethics.
C)  conducting business in a way that protects the natural environment while making economic progress.
D)  a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.
E)  the ability to understand one's own emotions and the emotions of people with whom one interacts on a daily basis.F) A) and E)
G) A) and B)

Question 16

Bribery is most likely to occur when

Accepted Answer

A)  industries experience little competition.
B)  the country has reached a high level of economic development.
C)  industries are high-tech in nature.
D)  industries operate in an oligarchic competitive environment.
E)  industries experience intense competition.F) C) and D)
G) B) and E)

Question 17

Gap Inc. ended its relationship with 23 foreign production facilities due to code violations. Several closings occurred because of the use of child labor. In response to these events, the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct. This is an example of

Accepted Answer

A)  cause marketing.
B)  profit responsibility.
C)  utilitarianism.
D)  moral idealism.
E)  social responsibility.F) A) and B)
G) B) and E)

Question 18

During its Drive to End Hunger campaign to help fight hunger among nearly 9 million older Americans, Quaker State donated 25 cents per five-quart bottle sold of specially marked oil products to the AARP Foundation that works on this issue. This is an example of

Accepted Answer

A)  philanthropic marketing.
B)  cause marketing.
C)  societal marketing.
D)  public relations marketing.
E)  transactional marketing.F) A) and C)
G) D) and E)

Question 19

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A)  organizational structures
B)  legislation
C)  federal regulatory agencies
D)  a nation's moral philosophy
E)  business culture and industry practicesF) A) and D)
G) A) and C)

Question 20

Even though his business is very small, the owner of a local restaurant wants to follow the American Marketing Association Statement of Ethics. Every month there is a "company cookout." At the end of the meal, the employee (from owner to members of the cleaning staff)  who had the best idea for improving the restaurant is honored and given a $25 gift certificate plus a T-shirt that reads, "Great Minds Think Like Me." This action exhibits which key AMA ethical value?

Accepted Answer

A)  honesty
B)  responsibility
C)  fairness
D)  respect
E)  opennessF) B) and D)
G) B) and E)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct Answer
verified

Describe the difference between ethics and laws.

Correct Answer
verified
Ethics are the moral principles and valu...
View Answer

Bribery is most likely to occur when

Correct Answer
verified

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with consumers' right to

Correct Answer
verified

An Internet consulting company that develops complex marketing strategies for its customers has a manner of dress expressed as "We don't wear ties." This practice helps describe the Internet company's

Correct Answer
verified

Correct Answer
verified

Culture refers to

Correct Answer
verified

Triple-bottom line refers to

Correct Answer
verified

Correct Answer
verified

During its Drive to End Hunger campaign to help fight hunger among nearly 9 million older Americans, Quaker State donated 25 cents per five-quart bottle sold of specially marked oil products to the AARP Foundation that works on this issue. This is an example of

Correct Answer
verified

A social audit refers to

Correct Answer
verified

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Correct Answer
verified

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct Answer
verified

The owners of Ben & Jerry's Homemade Inc. adhere to the belief that the company should not harm the environment in any way but actually improve it. This is an example of

Correct Answer
verified

American Express Co. pioneered cause marketing when it sponsored the renovation of

Correct Answer
verified

Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Correct Answer
verified

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, increased usage among cardholders, and

Correct Answer
verified

Define green marketing and provide an example.

Correct Answer
verified
Green marketing refers to a company's ma...
View Answer

Laws refer to

Correct Answer
verified

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct AnswerverifiedShow Answer

Describe the difference between ethics and laws.

Correct AnswerverifiedEthics are the moral principles and valu...View AnswerShow Answer

Bribery is most likely to occur when

Correct AnswerverifiedShow Answer

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with consumers' right to

Correct AnswerverifiedShow Answer

An Internet consulting company that develops complex marketing strategies for its customers has a manner of dress expressed as "We don't wear ties." This practice helps describe the Internet company's

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Culture refers to

Correct AnswerverifiedShow Answer

Triple-bottom line refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

During its Drive to End Hunger campaign to help fight hunger among nearly 9 million older Americans, Quaker State donated 25 cents per five-quart bottle sold of specially marked oil products to the AARP Foundation that works on this issue. This is an example of

Correct AnswerverifiedShow Answer

A social audit refers to

Correct AnswerverifiedShow Answer

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Correct AnswerverifiedShow Answer

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct AnswerverifiedShow Answer

The owners of Ben & Jerry's Homemade Inc. adhere to the belief that the company should not harm the environment in any way but actually improve it. This is an example of

Correct AnswerverifiedShow Answer

American Express Co. pioneered cause marketing when it sponsored the renovation of

Correct AnswerverifiedShow Answer

Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Correct AnswerverifiedShow Answer

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, increased usage among cardholders, and

Correct AnswerverifiedShow Answer

Define green marketing and provide an example.

Correct AnswerverifiedGreen marketing refers to a company's ma...View AnswerShow Answer

Laws refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Ethics are the moral principles and valu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Green marketing refers to a company's ma...
View Answer

Correct Answer
verified

Correct Answer
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