Question 1

If a metropolitan statistical area contains a population of 2.5 million or more, it may be subdivided into smaller areas called __________.

Accepted Answer

A)  population divisions
B)  numerical divisions
C)  metropolitan divisions
D)  combined divisions
E)  statistical divisionsF) A) and E)
G) B) and E)

Question 2

The major retailers of online music include iTunes Store, Napster, e-Music, Zune Marketplace, Rhapsody, Yahoo Music Unlimited, and Wal-Mart.com.The on-line music industry is an example of a(n)

Accepted Answer

A)  monopoly.
B)  cross-market.
C)  pure competition position.
D)  monopolistic competition position.
E)  oligopoly.F) A) and E)
G) C) and E)

Question 3

Micropolitan statistical area refers to

Accepted Answer

A)  a metropolitan statistical area of 2.5 million people or more.
B)  a highly urbanized area with a centrally located population of at least 1,000,000 people.
C)  a cluster of exurbs that function as a single unit due to their geographic isolation.
D)  a statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people, and adjacent territory that has a high degree of social and economic integration.
E)  a statistical area of at least one urbanized area of 50,000 or more people, and adjacent territory that has a high degree of social and economic integration.F) None of the above
G) D) and E)

Question 4

Office Depot has developed wireless, handheld computers for its staff.When customers inquire about a product, a computer equipped sales associate can pull detailed information about the product right out of the corporate database.Employees at one store can contact employees at another store for advice or information.This is an example of how __________ can be used to enhance marketing.

Accepted Answer

A)  intranets
B)  extranets
C)  Internet servers
D)  partnering software
E)  electronic data interchange browsersF) B) and C)
G) B) and E)

Question 5

Which generational cohort were the first to use Web-enabled mobile phones to stream video?

Accepted Answer

A)  Generation X
B)  Generation Y
C)  Generation Z
D)  baby boomers
E)  the baby bust generationF) B) and E)
G) B) and D)

Question 6

A time of slow economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

Accepted Answer

A)  economic fluctuation.
B)  inflation.
C)  an escalation.
D)  a recession.
E)  a depression.F) A) and D)
G) C) and E)

Question 7

A(n)  __________ is an Internet/Web-based network used within the boundaries of an organization.

Accepted Answer

A)  partnering software application
B)  commercial online service
C)  Internet server
D)  intranet
E)  extranetF) B) and C)
G) B) and D)

Question 8

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The generational cohort labeled Generati...

Question 9

Generally, the U.S.population is becoming

Accepted Answer

A)  smaller, younger, and more diverse.
B)  smaller, older, and more diverse.
C)  larger, older, and less diverse.
D)  larger, younger, and more diverse.
E)  larger, older, and more diverse.F) C) and E)
G) C) and D) E

Question 10

Economy refers to

Accepted Answer

A)  the income, expenditures, and resources that affect the cost of running a business and household.
B)  the purchase of the highest quality product for the lowest possible price.
C)  the purchase of the greatest quantity of a product for the lowest possible price without compromising on quality.
D)  the independent financial factors that are not affected by changes in the environment.
E)  outside forces, still within a manufacturer's control, that affect the amount of a product produced or sold.F) B) and E)
G) B) and C)

Question 11

Coupons and sales are frequently used marketing tactics in which form of competition?

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  oligopoly
D)  monopolistic competition
E)  monopolyF) C) and D)
G) C) and E)

Question 12

Google's myspace.com is a social network that is targeted primarily to people under the age of 25.Increasing use of myspace.com as a networking tool for this target market is an example of how __________ forces impact the marketing environment.

Accepted Answer

A)  economic
B)  competitive
C)  social
D)  regulatory
E)  legalF) A) and D)
G) D) and E) C

Question 13

The purpose of copyright law is to

Accepted Answer

A)  provide incentives for increased competition.
B)  give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.
C)  give inventors the right to exclude others from making, using, or selling products that infringe the patented invention.
D)  guarantee the quality and safety of any product produced or distributed in the United States.
E)  level the playing field between inventors who work for large corporations and inventors who work on their own.F) None of the above
G) B) and E)

Question 14

HSBC Bank International Ltd.(Europe's largest bank)  selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was responsive to

Accepted Answer

A)  psychographic differences.
B)  population shifts.
C)  racial and ethical diversity.
D)  a value consciousness.
E)  macroeconomics.F) A) and C)
G) None of the above C

Question 15

Generation X consumers refers to

Accepted Answer

A)  people that like to rely on others.
B)  somewhat prone to extravagance.
C)  poorly educated.
D)  self-reliant and entrepreneurial.
E)  generally not supportive of racial and sexual diversity.F) A) and C)
G) B) and D)

Question 16

Studies of the __________ characteristics of the U.S.population suggest several important trends.Generally, the population is becoming larger, older, and more diverse.Marketers are developing products that will appeal to these target markets.

Accepted Answer

A)  competitive
B)  regulatory
C)  geographic
D)  demographic
E)  economicF) A) and B)
G) A) and C)

Question 17

Google has developed a __________ collection of software including e-mail and word processing called Google Apps which are currently available in today's marketplace.

Accepted Answer

A)  RAID computing
B)  cloud computing
C)  nanotechnology
D)  genome
E)  mobileF) A) and B)
G) A) and C)

Question 18

Contracts that require a buyer to purchase all or part of their needs for a product from a particular seller for a period of time are called

Accepted Answer

A)  exclusive deals.
B)  tying arrangements.
C)  requirement contracts.
D)  territorial dealership contracts.
E)  preferential promotions contracts.F) B) and E)
G) A) and D)

Question 19

From the start of the war on terrorism, over $200 billion has been spent on the war effort in Iraq.According to an environmental scan of the United States, this military expenditure is an example of a change in __________ forces.

Accepted Answer

A)  economic
B)  competitive
C)  technological
D)  social
E)  regulatoryF) A) and E)
G) B) and D)

Question 20

provides specifications for direct mail sweepstakes, such as the statement

Accepted Answer

A)  "Guaranteed winner in every state."
B)  "Someone in your area will win."
C)  "You may never get another chance."
D)  "No purchase necessary to win."
E)  "There is no better time."F) D) and E)
G) C) and D)

Exam 3: Scanning the Marketing Environment

If a metropolitan statistical area contains a population of 2.5 million or more, it may be subdivided into smaller areas called __________.

Correct Answer
verified

The major retailers of online music include iTunes Store, Napster, e-Music, Zune Marketplace, Rhapsody, Yahoo Music Unlimited, and Wal-Mart.com.The on-line music industry is an example of a(n)

Correct Answer
verified

Micropolitan statistical area refers to

Correct Answer
verified

Correct Answer
verified

Which generational cohort were the first to use Web-enabled mobile phones to stream video?

Correct Answer
verified

A time of slow economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

Correct Answer
verified

A(n) __________ is an Internet/Web-based network used within the boundaries of an organization.

Correct Answer
verified

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The generational cohort labeled Generati...
View Answer

Generally, the U.S.population is becoming

Correct Answer
verified
E

Economy refers to

Correct Answer
verified

Coupons and sales are frequently used marketing tactics in which form of competition?

Correct Answer
verified

Google's myspace.com is a social network that is targeted primarily to people under the age of 25.Increasing use of myspace.com as a networking tool for this target market is an example of how __________ forces impact the marketing environment.

Correct Answer
verified
C

The purpose of copyright law is to

Correct Answer
verified

HSBC Bank International Ltd.(Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was responsive to

Correct Answer
verified
C

Generation X consumers refers to

Correct Answer
verified

Studies of the __________ characteristics of the U.S.population suggest several important trends.Generally, the population is becoming larger, older, and more diverse.Marketers are developing products that will appeal to these target markets.

Correct Answer
verified

Google has developed a __________ collection of software including e-mail and word processing called Google Apps which are currently available in today's marketplace.

Correct Answer
verified

Contracts that require a buyer to purchase all or part of their needs for a product from a particular seller for a period of time are called

Correct Answer
verified

From the start of the war on terrorism, over $200 billion has been spent on the war effort in Iraq.According to an environmental scan of the United States, this military expenditure is an example of a change in __________ forces.

Correct Answer
verified

provides specifications for direct mail sweepstakes, such as the statement

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

If a metropolitan statistical area contains a population of 2.5 million or more, it may be subdivided into smaller areas called __________.

Correct AnswerverifiedShow Answer

The major retailers of online music include iTunes Store, Napster, e-Music, Zune Marketplace, Rhapsody, Yahoo Music Unlimited, and Wal-Mart.com.The on-line music industry is an example of a(n)

Correct AnswerverifiedShow Answer

Micropolitan statistical area refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which generational cohort were the first to use Web-enabled mobile phones to stream video?

Correct AnswerverifiedShow Answer

A time of slow economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

Correct AnswerverifiedShow Answer

A(n) __________ is an Internet/Web-based network used within the boundaries of an organization.

Correct AnswerverifiedShow Answer

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe generational cohort labeled Generati...View AnswerShow Answer

Generally, the U.S.population is becoming

Correct AnswerverifiedE

Economy refers to

Correct AnswerverifiedShow Answer

Coupons and sales are frequently used marketing tactics in which form of competition?

Correct AnswerverifiedShow Answer

Google's myspace.com is a social network that is targeted primarily to people under the age of 25.Increasing use of myspace.com as a networking tool for this target market is an example of how __________ forces impact the marketing environment.

Correct AnswerverifiedC

The purpose of copyright law is to

Correct AnswerverifiedShow Answer

HSBC Bank International Ltd.(Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was responsive to

Correct AnswerverifiedC

Generation X consumers refers to

Correct AnswerverifiedShow Answer

Studies of the __________ characteristics of the U.S.population suggest several important trends.Generally, the population is becoming larger, older, and more diverse.Marketers are developing products that will appeal to these target markets.

Correct AnswerverifiedShow Answer

Google has developed a __________ collection of software including e-mail and word processing called Google Apps which are currently available in today's marketplace.

Correct AnswerverifiedShow Answer

Contracts that require a buyer to purchase all or part of their needs for a product from a particular seller for a period of time are called

Correct AnswerverifiedShow Answer

From the start of the war on terrorism, over $200 billion has been spent on the war effort in Iraq.According to an environmental scan of the United States, this military expenditure is an example of a change in __________ forces.

Correct AnswerverifiedShow Answer

provides specifications for direct mail sweepstakes, such as the statement

Correct AnswerverifiedShow Answer

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The generational cohort labeled Generati...
View Answer

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E

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C

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C

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