Question 1

Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan?

Accepted Answer

A)  Does the prospective product meet all government safety standards?
B)  Is there a clear market for the product or service?
C)  Who is your competition and what are they doing?
D)  Who will be your key suppliers?
E)  How will you calculate your profit margins?F) A) and D)
G) B) and D)

Question 2

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are important general guidelines: (1)  Use a direct, professional writing style, (2)  Be positive and specific to convey potential success.(3)  Use bullet points for succinctness and emphasis.(4)  Use A level (the first level)  and B-level (the second level)  headings under the numbered section headings to help readers make easy transitions from one topic to another.(5)  Use visuals where appropriate.(6)  Use care in layout, design, and presentation.(7)

Accepted Answer

A)  Use different color fonts or paper to represent different sections of your plan.
B)  Do not use a business plan unless you are borrowing at least $100,000.
C)  Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes.
D)  Include as an attachment formal resumes for all key players in your management team.
E)  Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else.F) B) and E)
G) A) and C)

Question 3

In which section of a Marketing Plan would you most likely expect to see a Gantt chart?

Accepted Answer

A)  Five Year Projections
B)  Organization
C)  Implementation Plan
D)  Evaluation and Control
E)  AppendixF) D) and E)
G) A) and B)

Question 4

Which of the following statements regarding bullet points in a marketing plan is most accurate?

Accepted Answer

A)  Avoid bullet points whenever possible because they distract the reader.
B)  If possible, change the type of bullet point (circle, star, square, etc.)  whenever you change topics.
C)  Bullet points should be used with all major headings to help draw attention to them.
D)  Bullet points enable key points to be highlighted effectively in a list form.
E)  Bullet points make it easier to highlight points that require long explanations.F) A) and E)
G) C) and D)

Question 5

While there are several different groups of stakeholders who are likely to read a business or marketing plan, which group is likely to be the most critical of the document?

Accepted Answer

A)  potential employees
B)  potential customers
C)  potential suppliers
D)  future distributors and wholesalers
E)  possible investorsF) B) and E)
G) All of the above

Question 6

The three key aspects of Paradise Kitchens Inc.'s Promotion Strategy are

Accepted Answer

A)  quantity discounts, in-store demonstrations, buy one get one promotions.
B)  bundle pricing with a chili bowl, in-store demonstrations, and cents-off coupons.
C)  a chili eating contest, in-store demonstrations, and cents-off coupons.
D)  a contest for the best new slogan, a chili eating contest, and free taste tests at major grocery chains.
E)  in-store demonstrations, recipes, and cents-off coupons.F) A) and E)
G) A) and B)

Question 7

Shorter tables or graphs that are less than __________ are often inserted in the text without figure numbers because __________.

Accepted Answer

A)  41/2"; they don't cause serious page breaks
B)  11/2" ; they don't cause serious page breaks
C)  half a page; the information should be self-explanatory
D)  quarter of a page; the information should be self-explanatory
E)  1"; they are more for style than for substanceF) A) and D)
G) None of the above

Question 8

The qualitative Mission statement focuses the activities of Paradise Kitchens for __________.

Accepted Answer

A)  every member of the organization
B)  upper management
C)  licensing bureau
D)  stakeholders
E)  consumersF) A) and D)
G) C) and D)

Question 9

According to Arthur R.Kydd CEO of St.Croix Venture Partners, what sets a potential successful idea, product, or technology apart from all the rest is __________ and __________.

Accepted Answer

A)  time; money
B)  markets; marketing
C)  creativity; hard work
D)  originality; financial backing
E)  a good team; hard workF) B) and C)
G) A) and E)

Question 10

Paradise Kitchens Inc.uses external secondary data to reinforce its position that there is a growing trend in Mexican foods.According to its figures, Mexican foods such as burritos, enchiladas, and tacos, are used in approximately __________ of American households.

Accepted Answer

A)  35%
B)  47%
C)  66%
D)  79%
E)  86%F) B) and E)
G) All of the above

Question 11

Paradise Kitchens, Inc.identified two key trends in their Industry Analysis:

Accepted Answer

A)  frozen foods and microwavable foods.
B)  Caribbean foods and take-out markets.
C)  frozen foods and Mexican foods.
D)  eating out and take-out.
E)  larger portion size and vegetarian meals.F) B) and E)
G) A) and B)

Question 12

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are important general guidelines: (1)  Use a direct, professional writing style, (2)  Be positive and specific to convey potential success.(3)  Use bullet points for succinctness and emphasis.(4)  Use A level (the first level)  and B-level (the second level)  headings under the numbered section headings to help readers make easy transitions from one topic to another.(5)  Use visuals where appropriate.(6)  Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes, and (7)

Accepted Answer

A)  Use different color fonts or paper to represent different sections of your plan.
B)  Do not use a business plan unless you are borrowing at least $100,000.
C)  Include as an attachment formal resumes for all key players in your management team.
D)  Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else.
E)  Use care in layout, design, and presentation.F) B) and C)
G) D) and E)

Exam 18: Building an Effective Marketing Plan

The three key aspects of Paradise Kitchens Inc.'s Promotion Strategy are

Correct Answer
verified

While there are several different groups of stakeholders who are likely to read a business or marketing plan, which group is likely to be the most critical of the document?

Correct Answer
verified

According to Arthur R.Kydd CEO of St.Croix Venture Partners, what sets a potential successful idea, product, or technology apart from all the rest is and .

Correct Answer
verified

Which of the following statements regarding bullet points in a marketing plan is most accurate?

Correct Answer
verified

Correct Answer
verified

Paradise Kitchens Inc.uses external secondary data to reinforce its position that there is a growing trend in Mexican foods.According to its figures, Mexican foods such as burritos, enchiladas, and tacos, are used in approximately __________ of American households.

Correct Answer
verified

Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan?

Correct Answer
verified

Correct Answer
verified

Paradise Kitchens, Inc.identified two key trends in their Industry Analysis:

Correct Answer
verified

Shorter tables or graphs that are less than are often inserted in the text without figure numbers because .

Correct Answer
verified

In which section of a Marketing Plan would you most likely expect to see a Gantt chart?

Correct Answer
verified

The qualitative Mission statement focuses the activities of Paradise Kitchens for __________.

Correct Answer
verified

Exam 18: Building an Effective Marketing Plan

The three key aspects of Paradise Kitchens Inc.'s Promotion Strategy are

Correct AnswerverifiedShow Answer

While there are several different groups of stakeholders who are likely to read a business or marketing plan, which group is likely to be the most critical of the document?

Correct AnswerverifiedShow Answer

According to Arthur R.Kydd CEO of St.Croix Venture Partners, what sets a potential successful idea, product, or technology apart from all the rest is __________ and __________.

Correct AnswerverifiedShow Answer

Which of the following statements regarding bullet points in a marketing plan is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Paradise Kitchens Inc.uses external secondary data to reinforce its position that there is a growing trend in Mexican foods.According to its figures, Mexican foods such as burritos, enchiladas, and tacos, are used in approximately __________ of American households.

Correct AnswerverifiedShow Answer

Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Paradise Kitchens, Inc.identified two key trends in their Industry Analysis:

Correct AnswerverifiedShow Answer

Shorter tables or graphs that are less than __________ are often inserted in the text without figure numbers because __________.

Correct AnswerverifiedShow Answer

In which section of a Marketing Plan would you most likely expect to see a Gantt chart?

Correct AnswerverifiedShow Answer

The qualitative Mission statement focuses the activities of Paradise Kitchens for __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

According to Arthur R.Kydd CEO of St.Croix Venture Partners, what sets a potential successful idea, product, or technology apart from all the rest is and .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Shorter tables or graphs that are less than are often inserted in the text without figure numbers because .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified