Question 1

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A)   lateral conflict.
B)   horizontal conflict.
C)   vertical conflict.
D)   distributor conflict.
E)   contractual conflict.F) C) and E)
G) A) and E)

Question 2

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Accepted Answer

A)   time
B)   place
C)   possession
D)   form
E)   transactionalF) None of the above
G) A) and D)

Question 3

Cross-docking refers to

Accepted Answer

A)   the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
B)   the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers.
C)   using large cargo containers that will be loaded to trucks and then to barges or ships that sail from port to port and then unloaded back to trucks for final transport and delivery.
D)   a practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store.
E)   the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses.F) B) and D)
G) A) and E)

Question 4

Driving time,proximity,hours of operation,and the usability of a website are all examples of which buyer requirement?

Accepted Answer

A)   information
B)   variety
C)   pre- or postsale services
D)   adaptability
E)   convenienceF) A) and E)
G) A) and D)

Question 5

is a channel captain? What is its function when there is channel conflict?

Accepted Answer

Because channels consist of independent ...

Question 6

Which of the following types of vertical marketing systems is likely to experience the least channel conflict?

Accepted Answer

A)   corporate vertical marketing system
B)   wholesaler-sponsored voluntary chain
C)   retailer-sponsored cooperative
D)   franchise system
E)   administered vertical marketing systemF) A) and B)
G) B) and D)

Question 7

a supply chain setting,replenishment time refers to lead time for an item,which means the lag from ordering an item until it is

Accepted Answer

A)   billed to the customer.
B)   acknowledged by the customer.
C)   billed and paid for by the customer.
D)   promised for delivery.
E)   received and ready for use or sale.F) A) and B)
G) None of the above

Question 8

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

Accepted Answer

A)   logistical
B)   transactional
C)   facilitating
D)   transporting
E)   risk takingF) B) and E)
G) A) and B)

Question 9

Bombardier is the leading marketer of corporate jets.Its brand name is well known and respected in the corporate jet market.The aircraft company relies on outside suppliers for design support and to share development costs and market risks,but Bombardier is considered the leader in determining design and marketing of its planes.For its newest plane,Bombardier has about 30 prime suppliers-about 10 of those have been involved since the initial design phase.Bombardier is an example of a __________.

Accepted Answer

A)   product champion
B)   channel general
C)   channel director
D)   channel coordinator
E)   channel captainF) B) and D)
G) A) and B)

Question 10

Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

A)   Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement.
B)   Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership.
C)   Administered vertical marketing systems gain power through contractual agreements and ownership.
D)   Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.
E)   Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.F) B) and C)
G) A) and B)

Question 11

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A)   integrated supply chain
B)   global supply chain
C)   efficient supply chain
D)   responsive supply chain
E)   customer service supply chainF) A) and D)
G) A) and B)

Question 12

__________ is an intermediary who sells to consumers.

Accepted Answer

A)   agent
B)   retailer
C)   wholesaler
D)   distributor
E)   brokerF) B) and C)
G) A) and B)

Question 13

Buyers are interested in having numerous competing and complementary items from which to choose.The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) B) and C)
G) C) and D)

Question 14

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A)   pricing channels
B)   distribution channels
C)   communication and delivery channels
D)   direct and indirect channels
E)   communication channelsF) None of the above
G) A) and B)

Question 15

Intermediaries who perform a variety of functions,including selling,maintaining inventories,extending credit,and so on are referred to as __________.

Accepted Answer

A)   dealers
B)   brokers
C)   retailers
D)   wholesalers
E)   distributorsF) A) and B)
G) C) and D)

Question 16

made a conscious decision to use a(n) __________ supply chain to best meet the requirements of its consumers.

Accepted Answer

A)   integrated
B)   efficient
C)   harmonized
D)   responsive
E)   multi-tieredF) A) and B)
G) B) and C)

Question 17

Figure 15-4
-Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "A" would be an appropriate marketing channel for __________.

Accepted Answer

A)   Boeing aircraft
B)   Caterpillar lift trucks
C)   John Deer tractors
D)   fencing systems
E)   electrical productsF) A) and B)
G) None of the above

Question 18

Purchasing products for resale or as an agent for supply of a product would be an example of a __________ function.

Accepted Answer

A)   logistical
B)   facilitating
C)   risk taking
D)   transactional
E)   assortingF) C) and E)
G) All of the above

Question 19

Intensive distribution refers to

Accepted Answer

A)   the distribution of products or services in markets where there are currently no other competitors.
B)   the distribution of products or services where the producer owns the entire channel of distribution.
C)   the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
D)   the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
E)   the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.F) None of the above
G) A) and E)

Question 20

third consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Accepted Answer

A)   The more responsibilities a channel member takes in terms of distribution, advertising, and selling expenses, the greater the potential for manufacturer profitability.
B)   The more responsibilities the manufacturer assumes relative to its channel members, the greater the potential for profitability.
C)   The extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
D)   While channel members can increase profitability by taking on distribution and selling expenses, advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
E)   Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.F) B) and C)
G) A) and E)

Exam 15: Managing Marketing Channels and Supply Chains

Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Correct Answer
verified

a supply chain setting,replenishment time refers to lead time for an item,which means the lag from ordering an item until it is

Correct Answer
verified

Driving time,proximity,hours of operation,and the usability of a website are all examples of which buyer requirement?

Correct Answer
verified

Correct Answer
verified

Purchasing products for resale or as an agent for supply of a product would be an example of a __________ function.

Correct Answer
verified

is a channel captain? What is its function when there is channel conflict?

Correct Answer
verified
Because channels consist of independent ...
View Answer

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct Answer
verified

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Correct Answer
verified

__________ is an intermediary who sells to consumers.

Correct Answer
verified

Which of the following types of vertical marketing systems is likely to experience the least channel conflict?

Correct Answer
verified

made a conscious decision to use a(n) __________ supply chain to best meet the requirements of its consumers.

Correct Answer
verified

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct Answer
verified

Intermediaries who perform a variety of functions,including selling,maintaining inventories,extending credit,and so on are referred to as __________.

Correct Answer
verified

third consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Correct Answer
verified

Cross-docking refers to

Correct Answer
verified

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

Correct Answer
verified

Intensive distribution refers to

Correct Answer
verified

Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "A" would be an appropriate marketing channel for __________.

Correct Answer
verified

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

Correct Answer
verified

Buyers are interested in having numerous competing and complementary items from which to choose.The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Correct AnswerverifiedShow Answer

a supply chain setting,replenishment time refers to lead time for an item,which means the lag from ordering an item until it is

Correct AnswerverifiedShow Answer

Driving time,proximity,hours of operation,and the usability of a website are all examples of which buyer requirement?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Purchasing products for resale or as an agent for supply of a product would be an example of a __________ function.

Correct AnswerverifiedShow Answer

is a channel captain? What is its function when there is channel conflict?

Correct AnswerverifiedBecause channels consist of independent ...View AnswerShow Answer

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct AnswerverifiedShow Answer

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Correct AnswerverifiedShow Answer

__________ is an intermediary who sells to consumers.

Correct AnswerverifiedShow Answer

Which of the following types of vertical marketing systems is likely to experience the least channel conflict?

Correct AnswerverifiedShow Answer

made a conscious decision to use a(n) __________ supply chain to best meet the requirements of its consumers.

Correct AnswerverifiedShow Answer

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct AnswerverifiedShow Answer

Intermediaries who perform a variety of functions,including selling,maintaining inventories,extending credit,and so on are referred to as __________.

Correct AnswerverifiedShow Answer

third consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Correct AnswerverifiedShow Answer

Cross-docking refers to

Correct AnswerverifiedShow Answer

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

Correct AnswerverifiedShow Answer

Intensive distribution refers to

Correct AnswerverifiedShow Answer

Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "A" would be an appropriate marketing channel for __________.

Correct AnswerverifiedShow Answer

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Buyers are interested in having numerous competing and complementary items from which to choose.The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Correct AnswerverifiedShow Answer

Correct Answer
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verified
Because channels consist of independent ...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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