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person's consistent behaviors or responses to recurring situations is referred to as


A) motivation.
B) core values.
C) culture.
D) perception.
E) personality.

F) B) and E)
G) All of the above

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Robin wants to find the perfect gift for her grandparents' 50th wedding anniversary.She started looking for the gift last month and expects to spend another couple of months if needed to find a gift they both will like.Robin is engaging in


A) routine problem solving.
B) limited problem solving.
C) extended problem solving.
D) problem recognition.
E) integrated problem solving.

F) A) and C)
G) C) and E)

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process of seeing or hearing messages without being aware of them is referred to as


A) selective retention.
B) subliminal perception.
C) selective perception.
D) selective attention.
E) indifference.

F) All of the above
G) A) and E)

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Perception refers to


A) a person's consistent behaviors or responses to recurring situations.
B) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C) the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
D) seeing or hearing messages without being aware of them.
E) those qualities that either attract or repel other members of a person's personal, social, or professional environment.

F) None of the above
G) B) and C)

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Psychologists point out that an individual's needs may be hierarchical; that is,once one set of needs is met,people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give an example of each.

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Physiological needs,the lowest level in ...

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Subliminal Book Cover Photo -anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as A) a negative antecedent state. B) perceived risk. C) temporal uncertainty. D) spatial uncertainty. E) buyer's remorse. Subliminal Book Cover Photo -anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as


A) a negative antecedent state.
B) perceived risk.
C) temporal uncertainty.
D) spatial uncertainty.
E) buyer's remorse.

F) D) and E)
G) A) and B)

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the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?


A) Strivers
B) Believers
C) Experiencers
D) Survivors
E) Makers

F) C) and D)
G) D) and E)

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a fraternity or sorority wanted to attract new members,it should focus on people who view its current members as a(n) __________ group.


A) membership
B) aspiration
C) dissociative
D) reference
E) involvement

F) D) and E)
G) A) and E)

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Consumer behavior refers to


A) the aspects of a consumer's decision-making processes that cannot be measured.
B) the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C) the five stages a buyer passes through in making choices about which product and service to buy.
D) the mental and social processes that are innate in a person from birth.
E) those behaviors that result from (1) repeated experience and (2) reasoning.

F) B) and D)
G) A) and D)

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family life cycle concept describes the distinct phases a family progresses through from __________,each phase bringing with it identifiable purchasing behaviors.


A) formation to retirement
B) birth to death
C) the birth of children to retirement
D) the birth of children until children leave home
E) marriage to retirement unless a divorce, separation, or death occurs

F) C) and D)
G) A) and E)

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Those needs that are concerned with love and friendship are referred to as__________ needs.


A) physiological
B) safety
C) social
D) personal
E) self-actualization

F) A) and D)
G) C) and D)

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Which of the following statements about brand loyalty is most accurate?


A) Learning has little affect on brand loyalty because most habits are instinctual.
B) Brand loyalty increases the perceived risk associated with impulse purchases.
C) The incidence of brand loyalty is steadily rising in North America.
D) Brand loyalty results from the positive reinforcement of previous actions.
E) The best way to enhance brand loyalty is to brand all new products with the same brand name.

F) None of the above
G) A) and E)

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VALS Framework -creates profiles of people based on their primary motivation and resources.In the VALS framework above, B refers to A) Ideals. B) Achievement. C) Self-Expression. D) Survivors. E) Innovators. VALS Framework -creates profiles of people based on their primary motivation and resources.In the VALS framework above,"B" refers to


A) Ideals.
B) Achievement.
C) Self-Expression.
D) Survivors.
E) Innovators.

F) None of the above
G) A) and B)

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Figure 5-5 -According to Figure 5-5 above,a sense of self-fulfillment would be found in what level of the hierarchy of needs? A) A B) B C) C D) D E) E Figure 5-5 -According to Figure 5-5 above,a sense of self-fulfillment would be found in what level of the hierarchy of needs?


A) "A"
B) "B"
C) "C"
D) "D"
E) "E"

F) C) and E)
G) None of the above

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need that moves an individual to action is a(n) __________.


A) drive
B) cue
C) attitude
D) response
E) reinforcement

F) B) and C)
G) B) and E)

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Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called


A) problem recognition.
B) alternative evaluation.
C) cognitive dissonance.
D) routine response behavior.
E) postpurchase behavior.

F) A) and D)
G) B) and C)

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Groupon built its business model on the premise that


A) consumers would be receptive to online sweepstakes.
B) businesses would be willing to post their 30-second TV advertising on a social network.
C) consumers would want to "check in" and earn points and badges for visiting businesses.
D) consumers would band together and try a new product or service if businesses would offer lower prices to entice them to take advantage of a daily "deal" offered to them.
E) consumers would be willing to pay for fun and exciting online video games that are playable on their smartphones and tablet devices.

F) All of the above
G) None of the above

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Haggar Ad -Samantha was often on call at the hospital,so her husband Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Samantha and her children decided to buy Ari a top-of-the-line professional cook stove.Ari's primary role in this process what that of __________. A) information gatherer B) influencer C) purchaser D) decision maker E) user Haggar Ad -Samantha was often "on call" at the hospital,so her husband Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Samantha and her children decided to buy Ari a top-of-the-line professional cook stove.Ari's primary role in this process what that of __________.


A) information gatherer
B) influencer
C) purchaser
D) decision maker
E) user

F) B) and E)
G) All of the above

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the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to read business and news magazines?


A) Experiencers
B) Thinkers
C) Believers
D) Strivers
E) Makers

F) A) and B)
G) A) and C)

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Comparative advertising,in which one brand is compared to another,is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who use comparative advertising are trying to use __________ to make consumers believe that its product is better than a competitor's offering.


A) cognitive dissonance
B) selective retention
C) selective comprehension
D) stimulus generalization
E) stimulus discrimination

F) B) and E)
G) A) and E)

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