Question 1

14000 refers to

Accepted Answer

A)   a plan to encourage the purchase of "Made in America" products.
B)   a global plan to further green marketing.
C)   an initiative for organizations to support the International Special Olympics Committee and its athletes without endangering its nonprofit status.
D)   the name of the agreement that created the North American Free Trade Association (NAFT
A)  .
E)   a set of standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO) .F) A) and E)
G) B) and E)

Question 2

marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Accepted Answer

A)   ideals
B)   morals
C)   ethics
D)   culture
E)   diversityF) A) and E)
G) A) and C)

Question 3

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Accepted Answer

A)   contracts and agreements between members of the same industry.
B)   state and local laws regarding ethical business behavior.
C)   the dress codes, manner of work, and sayings of its employees.
D)   the socially responsible behaviors of its customers.
E)   the involvement of shareholders with an organization's day-to-day marketing decisions.F) A) and E)
G) None of the above C

Question 4

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose; and (4) __________.

Accepted Answer

A)   to have legal representation in a court of law
B)   to exchange or return products and services within a reasonable period of time
C)   to receive fair prices for both products and services
D)   to be compensated for product defects
E)   to be heardF) None of the above
G) C) and E)

Question 5

com is an Internet company that helps other organizations implement marketing strategies that they hope will let them dominate their industry.Lava's advertising,states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest ranking employee.This best describes the Internet company's

Accepted Answer

A)   modus operandi.
B)   mission or vision.
C)   socialization process.
D)   business definition.
E)   corporate culture.F) A) and B)
G) A) and C)

Question 6

global undertaking to further green marketing efforts is the

Accepted Answer

A)   ISO 14000 initiative.
B)   Kyoto Protocol.
C)   Green World (GW)  initiative.
D)   ISO 9000 initiative.
E)   ISO Trans-Global initiative.F) A) and B)
G) C) and E)

Question 7

Ethical exchanges between sellers and buyers should result in

Accepted Answer

A)   the seller making a profit at the expense of the buyer.
B)   the buyer getting the product for the best price at the expense of the seller.
C)   both parties to the exchange being better off after a transaction.
D)   the seller offering buyers its products and services at cost, especially during a period of recession.
E)   the buyer forming a strategic alliance with the seller.F) B) and C)
G) A) and E) C

Question 8

of the following statements about a person's moral philosophy are true EXCEPT:

Accepted Answer

A)   Moral philosophy cannot be learned through formal education.
B)   Moral philosophy is learned through the process of socialization with family.
C)   Moral philosophy is influenced by the corporate culture he/she is in.
D)   Moral philosophy is learned through the process of socialization with friends.
E)   Moral philosophy is influenced by the societal culture he/she is in.F) A) and C)
G) C) and D)

Question 9

a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" The results suggest that __________ should.

Accepted Answer

A)   the federal government
B)   businesses
C)   individuals
D)   environmental groups
E)   the state governmentF) A) and B)
G) B) and E)

Question 10

law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Accepted Answer

A)   Lanham Act
B)   Fair Practices Act
C)   Caveat Emptor Decree
D)   Consumer Bill of Rights
E)   Customer Consent DecreeF) A) and B)
G) B) and C)

Question 11

Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Accepted Answer

A)   philanthropic marketing.
B)   cause marketing.
C)   marketing altruism.
D)   public relations marketing.
E)   societal marketing.F) A) and B)
G) None of the above

Question 12

media today use pay-to-vote polls,in which respondents use a 900-telephone number to vote "yes" or "no" on a current issue,as a means of generating viewer or listener interest.The Research Industry Coalition (RIC) has asked all media to inform viewers or listeners that the validity of such polls is questionable and the results are NOT statistically representative of the population but are just a frequency distribution of those who happen to call.If a television station chooses not to make viewers aware of the shortcomings of a pay-to-vote poll,its business practice would fall into which of the following categories?

Accepted Answer

A)   ethical but illegal.
B)   ethical and legal.
C)   unethical and illegal.
D)   unethical but legal
E)   in today's media age, this practice has become universal; any bias is implied and need not be directly stated under the caveat emptor doctrine.F) B) and C)
G) A) and E)

Question 13

are the five steps in a social audit?

Accepted Answer

A social audit consists of the following steps: 
(1)Recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors; (2)Identification of social responsibility causes or programs consistent with the company's mission; (3)Determination of organizational objectives and priorities for programs and activities it will undertake; (4)Specification of the type and amount of resources necessary to achieve social responsibility objectives; and (5)Evaluation of social responsibility programs and activities undertaken and assessment of future involvement.

Question 14

than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs.All physicians were required to adhere to this schedule as a condition for membership in the society.The U.S.Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing.This example illustrates that the physician's actions were

Accepted Answer

A)   ethical but illegal.
B)   ethical and legal.
C)   unethical and illegal.
D)   unethical but legal.
E)   altruistic but naïve.F) A) and E)
G) A) and D)

Question 15

Which of the following is considered one of the major factors that influences ethical behavior?

Accepted Answer

A)   organizational structures
B)   legislation
C)   federal regulatory agencies
D)   a nation's moral philosophy
E)   business culture and industry practicesF) A) and B)
G) D) and E)

Question 16

Which of the following is a major reason for the violation of ethics codes?

Accepted Answer

A)   government regulation
B)   family influence
C)   lack of religious beliefs
D)   fear of disciplinary action
E)   lack of specificityF) B) and D)
G) D) and E)

Question 17

Making counterfeit copies of Gucci purses,Tommy Hilfiger sportswear,and other international brands is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced.Even when sanctions are applied,sanctions are minimal,typically consisting of confiscation,a warning,a public apology,and perhaps a fine.Moreover,copying enjoys a long tradition in China and does not carry a stigma.A business introducing a product into China needs to know that its __________ may lead to trademark infringements.

Accepted Answer

A)   religious precepts
B)   antecedent states
C)   moral idealism
D)   societal culture and norms
E)   utilitarianismF) C) and D)
G) B) and C)

Question 18

Culture refers to

Accepted Answer

A)   the set of values, ideas, and attitudes that are learned and shared among members of a group.
B)   the music, art, theater, etc. that reflects the values of an entire nation.
C)   the learned behaviors of a specific racial, ethnic, or religious group based on commonly shared ethical principles and protected by laws.
D)   the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion.
E)   the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.F) A) and E)
G) B) and C)

Question 19

Employees who report unethical or illegal actions of their employers are referred to as

Accepted Answer

A)   whistle-blowers.
B)   scabs.
C)   cronies.
D)   corporate snitches.
E)   ombudsman.F) None of the above
G) A) and E)

Question 20

stands for

Accepted Answer

A)   International Service Organizations.
B)   Integrated Standards Organization.
C)   International Standards Organization.
D)   International Sustainable Offerings.
E)   Integrated Solutions Organization.F) A) and B)
G) All of the above

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

14000 refers to

Correct Answer
verified

marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Correct Answer
verified

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Correct Answer
verified
C

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose; and (4) __________.

Correct Answer
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Correct Answer
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global undertaking to further green marketing efforts is the

Correct Answer
verified

Ethical exchanges between sellers and buyers should result in

Correct Answer
verified
C

of the following statements about a person's moral philosophy are true EXCEPT:

Correct Answer
verified

a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" The results suggest that __________ should.

Correct Answer
verified

law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Correct Answer
verified

Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Correct Answer
verified

Correct Answer
verified

are the five steps in a social audit?

Correct Answer
verified

Which of the following is considered one of the major factors that influences ethical behavior?

Correct Answer
verified

Which of the following is a major reason for the violation of ethics codes?

Correct Answer
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Correct Answer
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Culture refers to

Correct Answer
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Employees who report unethical or illegal actions of their employers are referred to as

Correct Answer
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stands for

Correct Answer
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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

14000 refers to

Correct AnswerverifiedShow Answer

marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Correct AnswerverifiedShow Answer

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Correct AnswerverifiedC

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose; and (4) __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

global undertaking to further green marketing efforts is the

Correct AnswerverifiedShow Answer

Ethical exchanges between sellers and buyers should result in

Correct AnswerverifiedC

of the following statements about a person's moral philosophy are true EXCEPT:

Correct AnswerverifiedShow Answer

a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" The results suggest that __________ should.

Correct AnswerverifiedShow Answer

law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Correct AnswerverifiedShow Answer

Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

are the five steps in a social audit?

Correct AnswerverifiedShow Answer

Which of the following is considered one of the major factors that influences ethical behavior?

Correct AnswerverifiedShow Answer

Which of the following is a major reason for the violation of ethics codes?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Culture refers to

Correct AnswerverifiedShow Answer

Employees who report unethical or illegal actions of their employers are referred to as

Correct AnswerverifiedShow Answer

stands for

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C

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C

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