Question 1

3M Scotchgard Photo
-owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of _________.

Accepted Answer

A)   altruism.
B)   utilitarianism.
C)   existentialism.
D)   moral idealism.
E)   socialism.F) A) and B)
G) A) and C)

Question 2

former sales representatives of Amgen,a biotech company,alleged the company strongly encouraged its sales force to search confidential medical records in physician's offices in an attempt to find names of patients that would benefit from the use of Amgen's drug Enbrel,a treatment for psoriasis.After reporting this practice,these two people sued Amgen,claiming they did not go along with the scheme because they objected to it as being unethical.Soon after,one of the reps was fired and the other resigned after receiving a poor performance review.These two people are

Accepted Answer

A)   scabs.
B)   cronies.
C)   whistle-blowers.
D)   contrarians.
E)   ombudsmen.F) B) and D)
G) B) and C)

Question 3

unauthorized use of intellectual property can severely affect the owners of that property.This practice also

Accepted Answer

A)   levels the playing ground for developing nations by eliminating years of research time.
B)   accelerates innovation in that industry, as new and improved offerings enter the marketplace.
C)   has a negative impact on the economy through the loss of jobs, royalties, wages, or tax revenue.
D)   has a positive impact on an entire nation's cultural value system.
E)   ensures that the prices to consumers are minimized as a result of increased competition.F) A) and B)
G) B) and C)

Question 4

employee who reports illegal accounting procedures is an example of a(n)

Accepted Answer

A)   crony.
B)   scab.
C)   whistle-blower.
D)   corporate snitch.
E)   ombudsman.F) A) and B)
G) C) and D)

Question 5

Economic espionage includes such activities as _________.

Accepted Answer

A)   two firms hiring the same musician to write their company jingle
B)   hiring people who ever worked in an executive capacity at a competitor's firm, especially if they didn't have a noncompete clause
C)   offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible
D)   searching through a competitor's trash
E)   marrying someone who works for a competitor in an executive positionF) A) and E)
G) C) and D)

Question 6

FTC is concerned about the amount of personal information that is collected through websites because the consumer is not made aware of how this information is being used.Over 92 percent of websites collect personal information,yet only about __________ make their customers aware of how that information is being used.

Accepted Answer

A)   one-quarter
B)   one-third
C)   one-half
D)   two-thirds
E)   three-quartersF) All of the above
G) B) and E)

Question 7

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) __________; and (4) to be heard.

Accepted Answer

A)   to have legal representation in a court of law
B)   to exchange or return products within a reasonable period of time
C)   to choose
D)   to demand "rain checks" if advertised goods are out of stock
E)   to be compensated for product defectsF) D) and E)
G) B) and D)

Question 8

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Accepted Answer

The four ways can be determined by placi...

Question 9

Although research shows consumers are sensitive to ecological issues,they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may (1) be unwilling to sacrifice convenience and pay higher prices to protect the environment,and (2)

Accepted Answer

A)   be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive, indicating that they are of lesser quality.
B)   lack the knowledge to make informed decisions dealing with the purchase, use, and disposition of products.
C)   believe that protecting the environment in one area actually can create disruptions in another areas.
D)   believe that ecological issues are still a matter of opinion even within the scientific community itself.
E)   believe that public sentiment toward ecological issues has now reached a consensus-in today's economic downturn, jobs are more important than environmental issues.F) A) and B)
G) B) and E)

Question 10

Coke-Pepsi Photo
-Consider the Coke-Pepsi photo above.Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price.When asked this question in an online survey,__________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

Accepted Answer

A)   15
B)   36
C)   52
D)   67
E)   89F) B) and C)
G) C) and D)

Question 11

Social responsibility refers to

Accepted Answer

A)   a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.
B)   a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels.
C)   a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights.
D)   the view that organizations are part of a larger society and are accountable to that society for their actions.
E)   a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.F) All of the above
G) A) and E)

Question 12

American Marketing Association Statement of Ethics identifies six key aspirational ethical values.These include: _________,responsibility,fairness,respect,openness,and citizenship.

Accepted Answer

A)   diversity
B)   integrity
C)   honesty
D)   perseverance
E)   charityF) A) and E)
G) All of the above

Question 13

code of ethics is a formal statement of ethical principles and

Accepted Answer

A)   legal restrictions.
B)   rules of conduct.
C)   cultural values
D)   core values.
E)   moral laws.F) A) and B)
G) B) and E)

Question 14

Profit responsibility refers to

Accepted Answer

A)   the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
B)   the view that an organization has an obligation to those who can affect the achievement of its objectives.
C)   the concept that no expansion or additional research and development will occur until a company is making a profit.
D)   the idea that organizations are part of a larger society and are accountable to that society for their actions.
E)   the duty of a firm to maximize profits for its owners or stockholders.F) C) and E)
G) A) and B)

Question 15

Green marketing refers to

Accepted Answer

A)   the purchasing of products from producers whose farming practices are Fair Trade certified.
B)   the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.
C)   the marketing efforts to produce, promote, and reclaim environmentally sensitive products.
D)   the marketing of products that have in no way been altered or reprocessed by artificial means.
E)   the marketing of those products made exclusively from recycled materials.F) B) and E)
G) C) and D)

Question 16

Sustainable development refers to

Accepted Answer

A)   placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success.
B)   global economies that are slowly moving from an agrarian-base to an industrial base.
C)   adhering to worldwide standards for environmental quality and green marketing practices.
D)   marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E)   conducting business in a way that protects the natural environment while making economic progress.F) A) and E)
G) B) and E)

Question 17

refer to

Accepted Answer

A)   a specific set of behaviors a given society considers ethical.
B)   society's values and standards that are enforceable in the courts.
C)   the agreed upon codes of behavior for a given nation, community, religious group, or family.
D)   written documentation of a prescribed set of attitudes, beliefs, and values.
E)   a code of ethics that defines what may be done in specific business circumstances.F) C) and D)
G) A) and B)

Question 18

of the following are addressed by an organization's code of ethics EXCEPT:

Accepted Answer

A)   the dress, sayings, and work manner of employees.
B)   contributions to political parties and government officials.
C)   customer and supplier relationships.
D)   accurate recordkeeping.
E)   conflicts of interest.F) A) and C)
G) B) and C)

Question 19

residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner that would benefit the organization but not society.In short,Exxon did not demonstrate

Accepted Answer

A)   social responsibility.
B)   value consciousness.
C)   green marketing.
D)   profit responsibility.
E)   cause marketing.F) None of the above
G) B) and D)

Question 20

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Accepted Answer

A)   reflects the will of the largest or most powerful minority.
B)   is determined by the largest generational group at a given point in time.
C)   becomes the basis of all legislation-federal, state, and local-in societies around the world.
D)   expresses the diverse backgrounds of a nation's subcultures.
E)   dictates what is morally right and just.F) B) and E)
G) B) and D)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Correct Answer
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Profit responsibility refers to

Correct Answer
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Correct Answer
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Correct Answer
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Although research shows consumers are sensitive to ecological issues,they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may (1) be unwilling to sacrifice convenience and pay higher prices to protect the environment,and (2)

Correct Answer
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Economic espionage includes such activities as _________.

Correct Answer
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refer to

Correct Answer
verified

unauthorized use of intellectual property can severely affect the owners of that property.This practice also

Correct Answer
verified

Sustainable development refers to

Correct Answer
verified

3M Scotchgard Photo -owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of _________.

Correct Answer
verified

employee who reports illegal accounting procedures is an example of a(n)

Correct Answer
verified

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Correct Answer
verified
The four ways can be determined by placi...
View Answer

American Marketing Association Statement of Ethics identifies six key aspirational ethical values.These include: _________,responsibility,fairness,respect,openness,and citizenship.

Correct Answer
verified

code of ethics is a formal statement of ethical principles and

Correct Answer
verified

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) __________; and (4) to be heard.

Correct Answer
verified

Social responsibility refers to

Correct Answer
verified

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Correct Answer
verified

Correct Answer
verified

Green marketing refers to

Correct Answer
verified

of the following are addressed by an organization's code of ethics EXCEPT:

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Correct AnswerverifiedShow Answer

Profit responsibility refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Although research shows consumers are sensitive to ecological issues,they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may (1) be unwilling to sacrifice convenience and pay higher prices to protect the environment,and (2)

Correct AnswerverifiedShow Answer

Economic espionage includes such activities as _________.

Correct AnswerverifiedShow Answer

refer to

Correct AnswerverifiedShow Answer

unauthorized use of intellectual property can severely affect the owners of that property.This practice also

Correct AnswerverifiedShow Answer

Sustainable development refers to

Correct AnswerverifiedShow Answer

3M Scotchgard Photo -owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of _________.

Correct AnswerverifiedShow Answer

employee who reports illegal accounting procedures is an example of a(n)

Correct AnswerverifiedShow Answer

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Correct AnswerverifiedThe four ways can be determined by placi...View AnswerShow Answer

American Marketing Association Statement of Ethics identifies six key aspirational ethical values.These include: _________,responsibility,fairness,respect,openness,and citizenship.

Correct AnswerverifiedShow Answer

code of ethics is a formal statement of ethical principles and

Correct AnswerverifiedShow Answer

1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) __________; and (4) to be heard.

Correct AnswerverifiedShow Answer

Social responsibility refers to

Correct AnswerverifiedShow Answer

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Green marketing refers to

Correct AnswerverifiedShow Answer

of the following are addressed by an organization's code of ethics EXCEPT:

Correct AnswerverifiedShow Answer

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The four ways can be determined by placi...
View Answer

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