Question 1

though his business is very small,the owner of a LAN center wants to follow the American Marketing Association Statement of Ethics.Every month there is a "company cookout." At the end of the meal,the employee (from president to members of the cleaning staff) who had the best idea for improving the center is honored and given a $25.00 gift certificate plus a T-shirt that reads,"Great Minds Think Like Me." This action exhibits which key AMA ethical value?

Accepted Answer

A)   honesty
B)   responsibility
C)   fairness
D)   respect
E)   opennessF) B) and E)
G) B) and C)

Question 2

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

A)   Consumer complaints about online auction fraud outnumber all reports of online crime.
B)   The cost to marketers of unethical consumer behavior is negligible in terms of lost sales.
C)   The potential cost to marketers of unethical consumer behavior is dramatically reduced by investing in loss prevention training.
D)   Retailers lose about $1 million dollars a day from shoplifting.
E)   At some point, every person shoplifts or participates in an unethical exchange; to retailers, it is simply the cost of doing business.F) B) and E)
G) A) and D)

Question 3

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)   Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire.
B)   Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine.
C)   A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider.
D)   The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold.
E)   A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly manufactured an electrical system for Power Wheels that would catch on fire after long use.F) A) and E)
G) C) and D)

Question 4

moral principles and values that govern the actions and decisions of an individual or group are referred to as

Accepted Answer

A)   social norms.
B)   cultural values.
C)   ethics.
D)   societal philosophy.
E)   religion.F) C) and D)
G) A) and B)

Question 5

recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Accepted Answer

A)   social responsibility.
B)   the triple-bottom line.
C)   the marketing concept.
D)   sustainability.
E)   social entrepreneurship.F) A) and B)
G) A) and C)

Question 6

shopping on the Internet,most consumers assume the personal information they give out is confidential.Subscribers to America Online (AOL) were upset when AOL proposed giving member information to partners without telling them.This is related most directly to consumers' right to

Accepted Answer

A)   be heard.
B)   be treated courteously.
C)   safety.
D)   happiness.
E)   be informed.F) B) and C)
G) C) and D)

Question 7

set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Accepted Answer

A)   a mission statement
B)   core values
C)   the socialization process
D)   a code of ethics and conduct
E)   corporate cultureF) B) and C)
G) A) and E)

Question 8

3M Scotchgard Photo
-According to the personal moral philosophy of __________,if the benefits exceed the costs,the behavior is ethical.

Accepted Answer

A)   hedonism
B)   utilitarianism
C)   existentialism
D)   moral idealism
E)   socialismF) A) and B)
G) A) and E)

Question 9

clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Accepted Answer

A)   economic espionage
B)   industrial espionage
C)   marketplace espionage
D)   industrial surveillance
E)   patent infringementF) C) and E)
G) C) and D)

Question 10

American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Accepted Answer

A)   became the only credit card accepted for admission to the sight.
B)   decreased outstanding debt on previously unpaid credit cards.
C)   was able to raise interest rates without facing customer complaints.
D)   received a tax credit that more than paid for the original campaign.
E)   attracted new cardholders.F) A) and E)
G) B) and C)

Question 11

Ethics refers to the

Accepted Answer

A)   religious tenets of a country or ethnic region that shape its culture.
B)   social norms of a nation, community, or family.
C)   society's values and standards that are enforceable in the courts.
D)   moral principles and values that govern the actions and decisions of an individual or group.
E)   universal laws of man that go beyond individual or a group's beliefs of nations or religions.F) B) and C)
G) C) and E)

Question 12

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Accepted Answer

A)   development of a low-carb beer.
B)   annual sponsorship of the Super Bowl.
C)   exclusive use of ingredients from American manufacturers and suppliers.
D)   alcohol awareness and education programs.
E)   commitment to maintaining the lowest prices possible without sacrificing taste.F) B) and E)
G) C) and D)

Question 13

Explain the difference between societal culture and business culture.

Accepted Answer

Societal culture provides a foundation f...

Question 14

Which of the following is considered one of the major factors that influences ethical behavior?

Accepted Answer

A)   organizational structures
B)   societal culture and norms
C)   national and local legislation
D)   the U.S. Supreme Court
E)   a nation's moral philosophyF) A) and E)
G) B) and E)

Question 15

legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

Accepted Answer

A)   ad nauseum
B)   mea culpa
C)   quid pro quo
D)   cest la vie
E)   caveat emptorF) A) and C)
G) B) and D)

Question 16

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Accepted Answer

A)   green marketing.
B)   recycle marketing.
C)   cause marketing.
D)   environmental marketing.
E)   recycling.F) A) and B)
G) C) and E)

Question 17

Coke-Pepsi Photo
-Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Accepted Answer

A)   Buy the marketing plan if assured there would be no legal or ethical repercussions.
B)   Ignore the offer to buy the marketing plan and hope the ethical dilemma would go away.
C)   Immediately contact Coca-Cola to advise them of the plot to sell the marketing plan.
D)   Immediately report the offer to the Better Business Bureau.
E)   Advise the Coca-Cola employee that it would be ethical to buy the plan if it was offered for free.F) B) and D)
G) A) and C)

Question 18

Recently,a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed.Its design could be made and sold for $49.The marketing manager,in consultation with other middle managers,decided to have the prototypes checked out by Cosco employees who had small children.This was the only product testing performed on the product.Before Cosco pulled the unsafe chair from the market,several children were injured and some died as a result of using the chair.Cosco was charged with being unconcerned about consumers' right to

Accepted Answer

A)   choose.
B)   be informed.
C)   be treated courteously.
D)   safety.
E)   happiness.F) C) and D)
G) A) and C)

Question 19

Which of the following is an example of green marketing?

Accepted Answer

A)   McDonald's adding apple snacks to its Happy Meals targeted at children.
B)   Lowe's and Home Depot discontinuing the sale of lumber and other wood products.
C)   Levi-Strauss marketing prewashed jeans.
D)   Joe's Lawn Service offering a special spring cleanup promotion.
E)   Walmart implementing buying practices that encourage it suppliers to use containers and packing made from corn, not oil-based resins.F) A) and D)
G) A) and E)

Question 20

Describe the difference between ethics and laws

Accepted Answer

Ethics are the moral principles and valu...

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

Correct Answer
verified

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Correct Answer
verified

American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Correct Answer
verified

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Correct Answer
verified

Which of the following is an example of green marketing?

Correct Answer
verified

3M Scotchgard Photo -According to the personal moral philosophy of __________,if the benefits exceed the costs,the behavior is ethical.

Correct Answer
verified

Which of the following is considered one of the major factors that influences ethical behavior?

Correct Answer
verified

clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Correct Answer
verified

Correct Answer
verified

Explain the difference between societal culture and business culture.

Correct Answer
verified
Societal culture provides a foundation f...
View Answer

moral principles and values that govern the actions and decisions of an individual or group are referred to as

Correct Answer
verified

Describe the difference between ethics and laws

Correct Answer
verified
Ethics are the moral principles and valu...
View Answer

set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Correct Answer
verified

Ethics refers to the

Correct Answer
verified

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Correct Answer
verified

Which of the following statements best describes the activities of a whistle-blower?

Correct Answer
verified

Which of the following statements about consumer ethics is most accurate?

Correct Answer
verified

recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Correct Answer
verified

shopping on the Internet,most consumers assume the personal information they give out is confidential.Subscribers to America Online (AOL) were upset when AOL proposed giving member information to partners without telling them.This is related most directly to consumers' right to

Correct Answer
verified

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

Correct AnswerverifiedShow Answer

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Correct AnswerverifiedShow Answer

American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Correct AnswerverifiedShow Answer

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Correct AnswerverifiedShow Answer

Which of the following is an example of green marketing?

Correct AnswerverifiedShow Answer

3M Scotchgard Photo -According to the personal moral philosophy of __________,if the benefits exceed the costs,the behavior is ethical.

Correct AnswerverifiedShow Answer

Which of the following is considered one of the major factors that influences ethical behavior?

Correct AnswerverifiedShow Answer

clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Explain the difference between societal culture and business culture.

Correct AnswerverifiedSocietal culture provides a foundation f...View AnswerShow Answer

moral principles and values that govern the actions and decisions of an individual or group are referred to as

Correct AnswerverifiedShow Answer

Describe the difference between ethics and laws

Correct AnswerverifiedEthics are the moral principles and valu...View AnswerShow Answer

set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Correct AnswerverifiedShow Answer

Ethics refers to the

Correct AnswerverifiedShow Answer

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Correct AnswerverifiedShow Answer

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

Which of the following statements about consumer ethics is most accurate?

Correct AnswerverifiedShow Answer

recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Correct AnswerverifiedShow Answer

shopping on the Internet,most consumers assume the personal information they give out is confidential.Subscribers to America Online (AOL) were upset when AOL proposed giving member information to partners without telling them.This is related most directly to consumers' right to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Societal culture provides a foundation f...
View Answer

Correct Answer
verified

Correct Answer
verified
Ethics are the moral principles and valu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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