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Mica,5 years old,was very good at remembering details such as the jersey numbers of her favourite hockey players.When asked how she did it,she mentioned that she relied on a highly detailed team picture that she has at home.This example illustrates what memory phenomenon?


A) semantic encoding
B) verbal encoding
C) retrieval
D) eidetic memory

E) None of the above
F) A) and C)

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Jackie and Lola are studying lists of words.After ten minutes Jackie begins to write down all the words she remembers,and Lola makes a quick phone call before writing down the words she remembers.In examining the words that each remembered,it is likely that Jackie will show a ___ effect,and Lola will show a ___ effect.


A) primacy; recency
B) recency; primacy
C) recency; recency
D) primacy; primacy

E) A) and B)
F) None of the above

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Define priming.

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Activation of one piece of inf...

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What does Ebbinghaus's forgetting curve tell us about the way we forget material over time?


A) We forget information at a constant rate.
B) At first we forget very little of what we have learned, but as time passes the rate of forgetting accelerates.
C) Most forgetting happens immediately after we learn material; the rate of forgetting slows down as time goes by.
D) We forget information at a variable and unpredictable rate as time passes.

E) All of the above
F) B) and D)

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Accounting for two-thirds of all cases,what is the most prevalent form of dementia?


A) Huntington's disease
B) Korsakoff's disease
C) Alzheimer's disease
D) Parkinson's disease

E) A) and B)
F) A) and C)

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When you are introduced to an older gentleman with a big bushy moustache,you NOT help but think of your Uncle Frank who also has a similar moustache.In this example the moustache is a ___.


A) prime
B) retrieval cue
C) tip-of-the-tongue cue
D) activation cue

E) B) and C)
F) A) and C)

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Which statement best expresses the relationship between attention and the memory activity of encoding?


A) Attention is a by-product of encoding.
B) Attention is unrelated to encoding.
C) Attention is synonymous with encoding.
D) Attention is necessary for encoding.

E) B) and C)
F) All of the above

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Preston just recently passed away,and when examining his brain,the medical examiner observes some unusual characteristics.First of all,there were a large number of neurofibrillary tangles in the hippocampus and surrounding region.Furthermore,he sees many senile plaques in the space between neurons in the cerebral cortex and hippocampus.If this is what killed Preston,how did he die?


A) Parkinson's disease
B) Schizophrenia
C) Huntington's disease
D) Alzheimer's disease

E) C) and D)
F) B) and C)

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The teacher asks Emil when his birthday is,and he answers "June 13??".According to the information-processing model of memory,what memory store would Emil be retrieving that information from?


A) sensory memory
B) permanent memory
C) short-term memory
D) long-term memory

E) B) and C)
F) A) and D)

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From which of the three memory stages does information enter working memory?


A) long-term memory only
B) sensory memory only
C) both sensory and long-term memory
D) semantic memory only

E) A) and B)
F) B) and C)

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How did Sperling's study establish that the length of iconic memory was about half a second?


A) He found that participants could report about half of a grid of 12 letters flashed for half a second.
B) He found that participants could report any stimulus in their visual field that was presented for at least half a second.
C) He found that participants could report stimuli in their dominant visual field for up to half a second.
D) He found that participants could report any stimulus flashed in their visual field if cued to do so within half a second.

E) A) and B)
F) A) and C)

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A person's memory for personal events or moments from their life is called


A) semantic memory.
B) episodic memory.
C) implicit memory.
D) procedural memory.

E) B) and C)
F) A) and D)

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Brenda has slept through her iPhone alarm.Although Brenda is still NOT awake enough to be aware of it,when it first goes off,the iPhone is playing a song that Brenda really likes.Later that evening when Brenda is at home,she decides to play songs from her iPhone.She immediately chooses the song from that morning.Brenda's choice of CD music reflects ___.

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How are organic memory disorders,amnesic disorders,and dementias related?


A) Organic memory disorders and amnesic disorders are examples of dementias.
B) Organic memory disorders and dementias are types of amnesic disorders.
C) Amnesic disorders and dementias are types of organic memory disorders.
D) Organic memory disorders, amnesic disorders, and dementias are all types of dissociative disorders.

E) A) and B)
F) A) and C)

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Parker's wife has been showing periodic lapses in attention and recent forgetfulness.When they discuss it with her doctor,he says that it sounds like the initial stages of Alzheimer's disease,but that he can't be sure.Parker asks him to do whatever tests are necessary to get a confirmed diagnosis.What is the doctor likely to say?


A) The test is not very accurate.
B) The results won't be available for up to a year.
C) A clear diagnosis can only be given after death.
D) The tests are very painful.

E) B) and C)
F) None of the above

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Tim has just finished watching a horror movie.Afterward,when his cat knocks over a plant,Tim jumps in fright.This is an example of ___ which is part of ___ memory.


A) classically conditioning; implicit memory
B) priming, implicit memory
C) classically conditioning; explicit memory
D) priming; explicit memory

E) None of the above
F) C) and D)

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According to your text,the need to reconstruct rather than simply retrieve memories stems from the ___ code used in long-term memory.


A) phonological
B) visual
C) orthographic
D) semantic

E) B) and C)
F) A) and C)

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A person's memory for general facts and knowledge is called


A) semantic memory.
B) episodic memory.
C) implicit memory.
D) procedural memory.

E) B) and C)
F) A) and B)

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The fact that we tend to rely on semantic codes when we encode information in long-term memory means that


A) we should rely more on visual and phonological codes for sensory information.
B) we're vulnerable to faulty reconstructions of memory.
C) emotions can influence the consolidation of our memories.
D) information that comes before or after a critical event can influence memory of the critical event.

E) B) and C)
F) A) and B)

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What has empirical research had to say regarding the idea that people repress the memory of unpleasant events?


A) Nothing. Research has yet to investigate the concept of repression.
B) Empirical research offers little support for the idea of repression.
C) Empirical research offers moderate support for the notion of repression.
D) Empirical research strongly supports the concept of repression.

E) B) and D)
F) B) and C)

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